Associate Director, Copy and Content Strategy

Department: Kellogg Brand

Salary/Grade: EXS/8

Department: Kellogg Brand

Salary/Grade: EXS/8

Job Summary:

The primary role of the Associate Director, Copy and Content Strategy is to help lead the development of the Kellogg School's brand storytelling, editorial and marketing content to support the marketing and communication strategies for a wide range of audiences, including prospective students, current students, alumni, donors, faculty and administrators.

Specific Responsibilities:

• Develop and execute Kellogg's brand and content strategy to support Kellogg's marketing and communications goals. Ensure every piece of content reflects the schools editorial voice, visual identity and brand personality, including the creation and maintenance of strategic messaging matrixes for audiences and programs
• Direct and execute the development of content across all paid, owned, earned and shared media channels such as the website, print materials, emails, and socials. Leverage Kellogg brand and program content to drive cohesive storytelling across the full portfolio of degree programs.
• Write copy for key assignments
• Oversee all writing and editorial projects that come through the creative studio, supervising junior staff and managing external contractors to ensure quality, consistency and alignment with brand strategy.
• Develop strong relationships and collaborate with cross-functional teams, including partnering with the digital and social team for content, project managers to shape, inform and align on project plans. And marketing and communications strategists and designers, to deliver strong creative work and measurable results.

Miscellaneous

Performs other duties as assigned.

Minimum Qualifications: (Education, experience, and any other certifications or clearances)

• Bachelors degree in English, Communications, or a related field
• 7+ years of relevant experience in copywriting and content strategy

Minimum Competencies: (Skills, knowledge, and abilities.)

• Superior storytelling skills across communications channels and an understanding of the strategic use of each
• Experiencing managing the brand voice and reflecting the brand strategy of an organization
• Team management experience
• Exceptional fluency in English language grammar and Associated Press style rules

Preferred Qualifications: (Education and experience)

• Experience with website development, content management, and social media

Target hiring range for this position will be $84,000 - $89,000 per year. Offered salary will be determined by the applicant's education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.

Benefits:

At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.

Work-Life and Wellness:

Northwestern offers comprehensive programs and services to help you and your family navigate life's challenges and opportunities, and adopt and maintain healthy lifestyles.

We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.

Professional Growth & Development:

Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you're interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html

Northwestern University is an Equal Opportunity Employer and does not discriminate on the basis of protected characteristics, including disability and veteran status. View Northwestern's non-discrimination statement. Job applicants who wish to request an accommodation in the application or hiring process should contact the Office of Civil Rights and Title IX Compliance. View additional information on the accommodations process.

#LI-AS1