Associate Consumer Insights - Transformation Innovation

Bimbo Bakeries USA, Inc

Irving, Texas

JOB DETAILS
LOCATION
Irving, Texas
POSTED
20 days ago
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-LF1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $54,800 - $71,300
Comprehensive Benefits Package
Annual Bonus Eligibility
401k & Company Match
Position Summary:
Bimbo Bakeries USA (BBU) is transforming to accelerate brand growth. As part of the Marketing Center of Excellence (MCOE) group reporting to the Director of Consumer Insights (CI), Transformation, the Associate Consumer Insights will contribute to building a consumer obsession culture at BBU. The focus will be Innovation pipeline 3+ years out, cross-and portfolio transformation, leaning into advancements of AI-driven solutions.
Key Responsibilities:
  • CI for Advanced Innovation, experienced insights innovation professional who has experience employing the appropriate custom research projects for assessing new innovation ideas. Must have the people skills to explain findings, insights, and learnings to marketing partners. Experience managing many projects concurrently for smooth and timely delivery.
  • CI Transformation: Embrace changing CI ways of working given the acceleration of AI tools. Enthusiastically use new AI-assisted insights tools, automation, and advanced analytics to improve insight speed and quality. Support adoption of new CI processes, tools, and AI-enabled methods through training and enablement materials.
  • Operating Model, Governance & AI Stewardship
  • Implement frameworks for intake, prioritization, governance, and insight quality.
  • Beyond project management, conduct accuracy checks of results.
  • Ability to drive alignment with partners prior to launching research as well as to the results for decision making.
  • Passion for Insights, empathy for consumers and what they need and want (spoken or not) with the ability to help build plans to deliver. Proven track record of custom research management and insightful thinking for innovation, particularly further out innovation.
  • Coordinate innovation learning agendas across portfolios with assistance from reporting manager
  • Strong interpersonal skills and a heart for building effective working relationships with other BBU associates and partner

About the Company

B

Bimbo Bakeries USA, Inc

Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. As part of Grupo Bimbo, the world’s largest baking company, BBU is proud to share the company philosophyHighly Productive and Deeply Humane in the U.S.
COMPANY SIZE
5,000 to 9,999 employees
INDUSTRY
Other/Not Classified
FOUNDED
1993
WEBSITE
www.bimbobakeriesusa.com