Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
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Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $54,800 - $71,300
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
Bimbo Bakeries USA (BBU) is undergoing a marketing transformation to accelerate Branded growth. The Associate of Communications Strategy & Activation will be critical in elevating brand storytelling and delivering bold, breakthrough, culturally relevant creative activations. The ideal candidate is a strategic brand builder with experience developing creative and translating to integrated activations and brand experiences. This role reports to the Manager of Communications Strategy & Activation and is part of the Marketing Center of Excellence at Bimbo Bakeries USA.
Key Job Responsibilities:
Brand Partner
- Partner with assigned Brand teams on all aspects of brand building to achieve annual business goals and improve brand equity.
- Provide expertise and enable excellence across brand foundations, packaging design, visual identity, creative development, paid asset production, and integrated communications.
End-to-End Creative Development & Production
- Responsible for the end-to-end creative development process for brand platforms and brand campaigns that are distinctive, relevant, and have proven potential to extend across full-funnel consumer touchpoints.
- Craft creative briefs for agency partners, working closely with Brand and Consumer Insights to ensure we are providing clear direction that is informed by a strong understanding of the brand purpose, business strategy, and audience.
- Inform creative testing approach and stimulus development, participate in research when possible, and guide creative optimizations to apply learnings.
- Guide creative asset production process, with production cost consultants when applicable, through pre-production, shoot, and post-production to deliver assets on time and on budget that uphold the creative integrity and are aligned to brand strategies, standards, and specs needed.
- Steward the brand purpose, personality, and tone of voice throughout the creative development process.
Integrated Communications Strategy, Planning & Activation
- Responsible for the communications strategy, planning, and activation of assigned Brand's annual integrated plan designed to achieve full-funnel objectives.
- Spearhead collaboration across functions and agencies to ensure the big idea guides how the plan is built, connecting touchpoints, providing budget recommendations, and defining and measuring KPIs for each channel and tactic.
- Coach brand teams and cross-functional partners on how
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Bimbo Bakeries USA, Inc
Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. As part of Grupo Bimbo, the world’s largest baking company, BBU is proud to share the company philosophyHighly Productive and Deeply Humane in the U.S.