The Associate Brand Marketing Manager is a key stakeholder in menu innovation and marketing strategy and execution, playing an integral role in shaping the future of sweetgreen. This position will be a key contributing member of the Brand Marketing team by supporting complex, cross-functional workstreams across our menu calendar, go-to-market campaigns, brand experiences, and product launches. This role will also manage cross-functional relationships and own brand and business performance analysis within the competitive landscape.
The Associate Brand Manager will be a part of the Brand team. You'll be joining a team that manages the organizational menu and marketing calendar, with a guest-obsessed, culturally driven mindset. Join us for the opportunity to make your mark on the future of food.
As the Associate Brand Manager, you will:
Brand Strategy and Creative Development
Develop assignment briefs and brand strategy across new launches and ongoing menu programs, translating consumer and competitive insights into clear creative direction for internal teams and agency partners
Lead go-to-market planning and 360 execution for new product launches, partnering with channel teams across CRM, Loyalty/Digital, Social, and Marketplace to drive integrated rollouts
Foster a high-functioning working relationship with the internal Creative team and agency partners, managing feedback loops and approvals to bring breakthrough campaigns to life on time and on brand
Menu Innovation
Collaborate closely with the Culinary, Supply Chain, Operations, and Finance teams on menu innovation and ongoing menu optimization initiatives, driving ideation, consumer positioning, and launch readiness
Support annual marketing calendar management and lead performance reporting across launches
Own product financials for relevant menu programs, contributing a clear financial understanding of the business
Project and Process Management
Manage cross-functional communications, project timelines, and workback schedules to ensure seamless execution across all programs
Track and manage budgets across owned programs, including spend, POs, and reconciliation in partnership with Accounting
Bring a business owner mindset to every program, balancing creative ambition with financial and operational reality
Desired traits:
Strong communication, attention to detail, and organizational skills
Exceptional interpersonal, communication, cross-collaboration, and team skills
Ability to solve problems both independently and as part of a team
Curious and positively resilient
Proven project management skills with experience owning timelines and cross-functional workstreams
Knowledgeable in AI tools and how to leverage them to optimize workflows and drive efficiency
Adaptable to a fast-paced work environment with shifting priorities
Experience in using consumer insights and data to drive decision-making
Comfortable with data analytics and product financials
Desired experience:
Bachelor's Degree in Marketing or related field
3-4 years of experience in a Brand Management or similar Marketing role (brand marketing, integrated marketing, content strategy, or campaign management)
Come join the sweetlife!
About sweetgreen
Sweetgreen is a national restaurant brand dedicated to building healthier communities by connecting people to real food. Since 2007, Sweetgreen has reimagined fast food to be fresh, flavorful, and rooted in relationships with farmers and communities. As we grow, we are committed to developing our people in our restaurants and at our support center, so that everyone can be part of the movement. When you join Sweetgreen, you not only invest in your own future but help create spaces where food, people, and purpose come together
Founded in 2007, sweetgreen is a destination for simple, seasonal, healthy food. We believe the choices we make about what we eat, where it comes from and how it’s prepared have a direct and powerful impact on the health of individuals, communities and the environment. That’s why we’re building a transparent supply network, why we cook from scratch, and why we’re building a community of people who support real food.
We’re in the business of feeding people, and we’re out to change what that means.
These six core values embody our culture, spirit and dedication to doing what’s right. They keep us aligned and help us make decisions about everything from the food we serve to the way we design our stores.
create solutions where the company wins, the customer wins, the community wins.
make decisions that last longer than you will.
cultivate authentic food and relationships.
create meaningful connections every day
leave people better than you found them.
celebrate your passion and your purpose.
Our mission is to inspire healthier communities by connecting people to real food. We know that sweetgreen is a critical link between growers and consumers, and we feel a responsibility to protect the future of real food. To that end, we’re committed to supporting small and mid-size growers who are farming sustainably, to creating transparency around what’s in your food and where it came from, and to creating more accessibility to healthy, real food for more people. Because here at sweetgreen, impact is not an arm of our business, it is our business, and it permeates everything we do, from what we source to who we hire and how we support local communities. We want to make an impact and leave people better than we found them, and we tailor our approach in each market to reflect the needs of the community.