Assistant Vice President, Marketing Operations

One Nevada Credit Union

Las Vegas, NV

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JOB DETAILS

SKILLS

Advertising Agencies, Analysis Skills, Artificial Intelligence (AI), Automation, Banking Services, Broadcasting, Budget Management, Budgeting, Business Administration, Calendar Management, Campaigns, Channel Management, Channel Marketing, Channel Strategies, Coaching, Communication Skills, Compensation and Benefits, Consumer Loans, Content Development, Contract Negotiation, Cost Control, Creative Brief, Credit Union, Detail Oriented, Direct Mail, Financial Regulations, Financial Services, Forecasting, Insurance, Leadership, Legal Support Skills, Maintain Compliance, Marketing, Marketing Campaign, Marketing Communications, Marketing Software, Marketing Strategy, Media Campaigns, Negotiation Skills, Online Marketing, Operational Expenditure (OPEX), Operational Improvement, Operations Management, Operations Processes, Organizational Skills, PC Software, Performance Analysis, Performance Management, Performance Metrics, Presentation/Verbal Skills, Printers, Printing, Process Improvement, Project Management Software, Project/Program Coordination, Promotional Programs, Public/Media/Press/Analyst Relations, Regulatory Compliance, Regulatory Requirements, Reporting Skills, Team Building, Team Lead/Manager, Time Management, Vendor/Supplier Management, Vendor/Supplier Relations, Workflow Analysis, Writing Skills

LOCATION

Las Vegas, NV

POSTED

4 days ago

One Nevada Credit Union is seeking a strategic, detail-oriented Assistant Vice President, Marketing Operations to lead the daily operational functions of our Marketing Department. This role oversees campaign execution, vendor management, traditional media channels, and marketingproject workflows-ensuring every initiative is delivered efficiently, on time, on budget, and aligned with our organizational goals.

The AVP, Marketing Operations also provides leadership and supervision to the Marketing Coordinator and Marketing Specialist/Designer, collaborating closely with internal partners and external agencies to support member growth, product promotion, and brand consistency across our statewide branch footprint.
Key Responsibilities
Marketing Operations Leadership (50%)

Lead execution of multi-channel marketing campaigns (direct mail, outdoor, broadcast, print, and integrated initiatives).
Manage the master marketing calendar for cross-departmental and branch alignment.
Oversee campaign workflow from concept to deployment, including creative briefs, approvals, trafficking, and rollout.
Track timelines, deliverables, and performance metrics to ensure smooth execution.
Uphold brand standards and regulatory requirements across all marketing materials.
Serve as primary liaison for advertising agencies, printers, mail houses, outdoor vendors, and media partners.
Negotiate vendor agreements and monitor service performance.
Manage marketing operations budgets and expenses.
Identify efficiencies and cost-saving opportunities within marketing processes.
Use artificial intelligence tools to support content creation, automation, analytics, and workflow optimization.
Establish responsible and effective AI usage standards within marketing operations.

Planning & Coordination (50%)

Partner with the Senior Vice President, Marketing to implement strategies supporting Lending, Retail, Member Services, and Insurance.
Manage traditional channel strategies including direct mail, outdoor, and broadcast scheduling.
Work closely with digital marketing partners to ensure integrated campaign delivery.
Coordinate with Compliance and Legal to ensure regulatory adherence.
Support branch-level marketing initiatives across all locations.
Assist with marketing reporting, forecasting, and budget analysis.
Recommend operational and process improvements.
Develop reporting systems for campaign performance and operational effectiveness.
Provide leadership, coaching, performance management, and development for assigned staff.

Supervisory Responsibilities

1 Marketing Coordinator
1 Marketing Specialist/Designer

Qualifications

Strong understanding of traditional marketing channels (direct mail, outdoor, broadcast, print production).
Working knowledge of digital marketing integration and financial services marketing.
Familiarity with compliance and regulatory standards within financial institutions.
Hands-on experience with AI tools for content development, analytics, automation, and reporting.
Skilled in vendor negotiation, contract management, and project workflow coordination.
Ability to manage multiple deadlines and priorities.
Proficient in marketing project management software and PC-based systems.
Strong written and verbal communication skills.
Leadership abilities, including coaching, performance management, and team development.
Ability to maintain effective working relationships at all levels.

Education & Experience

Bachelor's degree in marketing, communications, business administration, or related field.
Minimum 3+ years' experience leading creative teams, multi-channel campaigns, and media/vendor relationships.
Experience in a credit union, financial institution, or banking environment preferred.
Demonstrated experience managing multi-channel marketing campaigns is required.
Hands-on AI experience within a marketing or business environment required.

Why Join One Nevada?

Competitive compensation and benefits
Collaborative, mission-driven culture
Opportunities for professional development and career growth
Stability of a well-established Nevada-based financial institution

About the Company

One Nevada Credit Union

Our Human Resources Team

Who wouldn’t want to work for one of the Best Places to Work in America? If you want to work with a team of skilled professionals who work together as a family of financial experts, we are the employer for you. We take the lead as both an employer and as a leader in financial services. We’re even the largest federally insured credit union in the state. We offer competitive salaries, comprehensive benefits and advancement potential in a positive, supportive and professional atmosphere. Our employees play a huge role in our continued success.

Volunteer Opportunities and Community Outreach

Employee Benefits

Holidays

12 paid holidays per year!

Medical and Dental Insurance

A comprehensive health, dental and vision care plan.

Flexible Spending Account

Employees may contribute, before taxes, to a flexible spending account. This account may be used for medical expenses throughout the year.

Employee Assistance Program (EAP) – The Life Connection Program

Work-Life Balance Programs to help you manage your business life and your personal life.

Back-Up Care

One Nevada partners with Care.com who offers employees a back-up care program which provides working parents with a safety net for those days when regular arrangements fall through as well as elder care and other valuable work/life balance oriented resources and solutions.

Special Discount Offers for Employees

As one of the Best Places to Work in America, One Nevada Credit Union offers great discounts from various companies as part of our employee discount program. We offer discounts on everything from pest control services to discount entry for several amusement parks. Visit our Discounts page to learn more.

Paid Time Off

Employees, both full and part-time, accrue time off benefits based upon service time after their first six months of employment.

401(k)

Employees may contribute, on a tax deferred basis, to their 401(k) retirement program. ONCU provides a generous matching contribution too.

Life Insurance

ONCU offers full-time employees life and Accidental Death and Dismemberment Insurance in the amount of twice their annual salary at no cost to the employee.

Disability Insurance

ONCU offers short and long term disability insurance at no cost to the employee.

Tuition Reimbursement

One Nevada Credit Union offers tuition reimbursement to qualified employees to help defer and/or assist with the expense of tuition costs for courses meeting requirements of certificate, undergraduate or graduate degree programs related to current performance or planned career development.

Training and Development

One Nevada is committed to ongoing training and development opportunities available to all employees. Programs include One Nevada’s uniquely designed Proactive Leadership, Success and Business Etiquette series along with many other courses and programs that greatly enhance employee skill sets and overall abilities.