Assistant Store Manager

True Classic is hiring an Assistant Store Manager to lead in-store performance, team development, customer experience, and operational excellence. In this role you will partner with the Store Manager to drive sales, coach and develop a high-performing team, and execute retail strategies that elevate the customer journey and deliver consistent store results.

Areas of Accountability

Customer Experience & Brand Execution

• Create a warm, welcoming environment for every customer
• Lead and model the "TRUE Experience," a customer-first selling approach rooted in connection, not pressure
• Ensure the store environment is consistently clean, organized, and brand-right
• Oversee visual merchandising and promotional execution

Sales Performance & KPI Ownership

• Own daily, weekly, and monthly sales goals
• Monitor and drive KPIs including conversion, AOV, UPT, and overall revenue
• Take proactive action to improve store performance and deliver measurable results
• Execute business strategies that increase profitability and efficiency

Team Leadership & Development

• Support hiring, onboarding, and training of store associates
• Coach and develop team members to consistently meet and exceed performance goals
• Hold the team accountable to customer service standards and operational expectations
• Step in to lead the store in the absence of the Store Manager

Operations & Inventory Management

• Ensure accurate and efficient transaction processing
• Maintain compliance with cash handling procedures
• Oversee inventory accuracy and operational processes
• Support loss prevention and store organization standards

Cross Functional Collaboration

• Store Manager: Partner on business strategy, performance management, and team development
• Retail Leadership: Align on goals, promotions, and store-level initiatives
• Visual Merchandising: Execute brand-right standards and seasonal updates
• HR / Talent Acquisition: Support recruiting, onboarding, and training initiatives
• Operations & Inventory Teams: Ensure accurate inventory flow, reporting, and operational efficiency

Qualifications

• 2+ years of retail or customer-facing experience
• Demonstrated ability to drive sales and influence team performance
• Strong communication skills with the ability to coach and motivate others
• Results-driven mindset with strong accountability
• Ability to work flexible hours, including evenings and weekends

Preferred Qualifications

• Prior retail leadership experience
• Experience in a high-volume retail environment
• Proven success improving KPIs and exceeding sales targets
• Experience with inventory management and visual merchandising execution
• Passion for delivering an exceptional customer experience

Compensation and Benefits

Compensation

• Competitive hourly rate (based on experience)

Benefits

• Accrued Paid Time Off
• Employee discount and additional retail incentives (where applicable)

Health & Wellness

• Company-paid medical, dental, and vision insurance