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ASSISTANT NEWS DIRECTOR - WMBF

Gray Television

Myrtle Beach, SC

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JOB DETAILS
SKILLS
Brand Marketing (Branding), Broadcast Journalism, Coaching, Digital Media, Driver's License, Information Technology & Information Systems, Journalism, Leadership, Manufacturing Assembly, Marketing Strategy, Mentoring, Metrics, Multimedia, Multiplatform/Cross-Platform, News Reporting, Newsroom, Online Marketing, Sports, Streaming Technology, Team Player, Television Broadcasting, Travel Industry, Video Production
LOCATION
Myrtle Beach, SC
POSTED
1 day ago
About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% ofUS television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Job Summary/Description:

Do you thrive on the rush of breaking news and the energy of a coastal newsroom? We're looking for an Assistant News Director who can lead with urgency, coach with heart, and own the "First Alert" brand in one of the most dynamic markets in the country. This isn't just about managing a newsroom; it's about inspiring a team to win on every screen from the big TV in the living room to the phone in a tourist's hand on the sand. If you're a strategic leader who knows how to turn a weather alert into a multi-platform win and a young reporter into a powerhouse storyteller, we want to talk to you.

Duties/Responsibilities include, but are not limited to:

• Drive the daily win: Lead editorial meetings with a focus on urgency, impact, and our First Alert brand promise.
• Coach and elevate: Spend your day in the trenches with producers, anchors, and reporters, providing the kind of feedback that turns "good" stories into "must-watch" content.
• Own breaking news: Take the wheel when news breaks, coordinating coverage across TV, streaming, web, and social with speed and precision.
• Execute multi-platform strategy: Ensure our content isn't just "repurposed" for digital, but crafted specifically for where our audience is watching.
• Foster a winning culture: Build a newsroom environment that values collaboration and a relentless drive to be first and best.
• Manage the "First Alert" demand: Lead the newsroom through the high-stakes requirements of our weather and safety branding, ensuring we are the most trusted source in the market.

Why You'll Love It Here
• Beach life is real: You'll be working in a market where people vacation-expect a fast-paced news cycle fueled by tourism, coastal weather, and a vibrant community.
• Innovation is the norm: At WMBF and Gray Media, we don't just talk about the future of news; we build it. You'll have the tools and the autonomy to try new things.
• Career launchpad: We take pride in growing our leaders. This role is a massive opportunity to make your mark and move up within a company that values talent.
• A team that cares: We work hard, but we also know how to enjoy the coastal lifestyle. You'll join a group of journalists who are as passionate about the community as they are about the craft.

Ready to lead the Grand Strand's news leader? Let's create something amazing together.

Qualifications/Requirements:

• Proven leadership: You have 3-5 years of experience as a Senior Producer in a large market, or you've already crushed it as an Executive Producer.
• Breaking news DMA: You don't just react to breaking news; you lead it with a track record of growing audiences during big moments.
• Brand fluency: You deeply understand what a "First Alert" brand demands, and you know how to make it live and breathe in every newscast.
• People-first mindset: You have the "soft skills" to mentor a developing staff while maintaining the high standards a #1 newsroom requires.
• Digital-first hybrid: You are just as comfortable talking about streaming metrics and social engagement as you are about over-the-air rundowns.
• The essentials: You have a Bachelor's degree in Journalism or a related field, a valid driver's license, and a clean driving record.

If you feel you're qualified and want to work with a great group of people, go to you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WMBF-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray's employees' ability to perform their job duties may result in discipline, up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

About the Company

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Gray Television