Assistant Manager, Brand Marketing

Gildan Activewear Inc

Winston-Salem, NC

Apply

JOB DETAILS

SKILLS

Analysis Skills, Apparel Manufacturing, Auditing, Best Practices, Bond Market, Brand Management, Brand Marketing (Branding), Brand Strategy, Budget Management, Budgeting, Business Strategy, Campaigns, Collective Bargaining, Communication Skills, Computer Networks, Content Development, Content Management Systems (CMS), Cross-Functional, Customer/Client Research, Customer/Consumer Behavior, Digital Media, Embedded Systems, English Language, Expense Tracking, Graphic Design, Graphics Software, Green Business, International Health, Interpersonal Skills, License Agreements, Manufacturing, Manufacturing/Industrial Processes, Market Research, Market Share, Market Trend Analysis, Marketing, Marketing Campaign, Marketing Strategy, Mentoring, Online Marketing, Organizational Skills, Presentation/Verbal Skills, Problem Solving Skills, Product Management, Product Marketing, Project Evaluation, Project/Program Management, Public/Media/Press/Analyst Relations, Reporting Skills, Resource Management, Safety/Work Safety, Social Media, Strategic Planning, Supply Chain, Talent Management, Team Player, Trend Analysis, Water Resource Management, Web Programming, Writing Skills

LOCATION

Winston-Salem, NC

POSTED

14 days ago

Assistant Manager, Brand Marketing - df-5 | Gildan

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Comfort Colors
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Bali
Maidenform
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Making Apparel Better
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Assistant Manager, Brand Marketing

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Assistant Manager, Brand Marketing

English

Product Marketing & Management

Winston-Salem, NC, US

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Who we are

Gildan is a leading manufacturer of everyday basic apparel, with a strong portfolio of brands, including Gildan, Hanes, Comfort Colors, American Apparel, ALLPRO, GOLDTOE, Peds, Bali, Playtex, Maidenform, Bonds, as well as Champion which is under an exclusive licensing agreement for the printwear channel in the U.S. and Canada.

Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Asia. Gildan operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan''s long-term business strategy. Together with our global team of dedicated employees, Gildan is united in its vision of Making Apparel Better. Discover the full scale of Gildan and prepare to be surprised at gildancorp.com.

The opportunity

The Assistant Manager - Brand Marketing will play a crucial role in developing and implementing marketing strategies to enhance brand awareness, drive customer engagement, and increase market share. This position requires a dynamic and creative individual with a strong understanding of marketing principles, excellent communication skills, and the ability to work collaboratively in a fast-paced environment.

The role

Strategy Development:

Assist in developing and executing comprehensive brand marketing strategies aligned with overall business objectives.

Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and threats.

Campaign Management:

Plan, coordinate, and execute marketing campaigns across various channels, including digital, social media, print, and events.

Monitor and evaluate campaign performance, making data-driven decisions to optimize results.

Content Creation:

Collaborate with the creative team to develop compelling content that effectively communicates the brand message.

Support senior brand manager with seasonal photoshoot planning and execution

Ensure consistency in brand voice and visual identity across all marketing materials.

Brand Management:

Maintain and enhance the brand''s image, ensuring alignment with the company's vision and values.

Conduct brand audits and develop strategies to improve brand equity.

Market Research:

Conduct market research to gather insights on consumer needs, preferences, and trends.

Utilize research findings to inform marketing strategies and decision-making.

Budget Management:

Assist in managing the brand marketing budget, ensuring effective allocation of resources.

Monitor expenses and provide regular budget updates to the Sr Brand Marketing Manager.

Collaboration:

Work closely with cross-functional teams, including product management, connected commerce, creative, email & site teams, etc. to ensure cohesive marketing efforts.

Foster strong relationships with external partners, agencies, and vendors.

Reporting and Analysis:

Prepare regular reports on marketing activities, campaign performance, and market trends.

Provide insights and recommendations to improve future marketing initiatives.

The requirements

Bachelor''s degree with 5+ years relevant work experience OR Master''s + 3+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor''s degree.

Preferred Education/ Experience

Proficiency in graphic design software and content management systems.
Marketing agency experience.
Experience with influencer marketing and partnerships.

Specific Skills or Experience Required

5+ year of experience in brand marketing or a related role.
Strong understanding of marketing principles, digital marketing, and brand management.

Job Specific Competencies

Excellent written and verbal communication skills.
Proficiency in marketing analytics tools and software.
Creative thinking and problem-solving abilities.
Ability to work collaboratively in a team environment.
Strong project management and organizational skills.
Knowledge of current marketing trends and best practices.

Core Competencies

Data Fluency
Written/verbal communication and listening
Strong interpersonal and relationship skills
Teamwork and collaboration
Results orientation
Adaptability

What's in it for you?

Join a publicly traded company dual-listed on NYSE and TSX with great potential
Be part of a workplace where meaningful connections and teamwork are celebrated
From local to international, be ready to work alongside a diverse group of colleagues
Benefit from mentorship and continuous development opportunities
Take advantage of our attractive benefits packages

We want to get to know you better! Please include your transferrable skills and unique experience in your application to help us learn more about you.

We thank all applicants for their interest, however, only those selected for interviews will be contacted.

Find your fit with us

We are committed to ensuring that everyone, across every background and identity, feels respected, supported, and able to thrive. Come as you are and #FindYourFit at Gildan. Tailor the future of your own career.

What are you waiting for?

Apply now

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We are one of the world''s largest vertically integrated apparel manufacturers.

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Company
fr
es
Company
Back
Our business
Our story
Vision, mission, and values
Leadership
Back
Management
Board of directors
Governance
Back
Annual general meeting resources
Ethics and compliance
Manufacturing process
Back
Vertical integration
Yarn-spinning
Textiles
Sewing
Distribution
Our factories
Brands
Back
Gildan
Hanes
Comfort Colors
American Apparel
Bali
Maidenform
Playtex
GOLDTOE
Peds
Investors
Back
Why invest
Stock information
Back
Share price and charts
Dividend information
Stock splits
Analyst coverage
Reports and filings
Back
Reports
Regulatory filings
Supplemental info
Events and presentations
Responsibility
Back
Our Next Generation Sustainability strategy
Our sustainability journey
Recognitions and partnerships
Respect for the environment
Back
Environmental stewardship
Climate change and energy
Water management
Circularity
Biodiversity
Respect for people
Back
Human rights
Back
Ethical labour practices
Supply chain and contractor standards
Right to freedom of association and collective bargaining
Modern slavery
Living wage
Human capital management
Back
Learning and development
Inclusion and belonging
Employee well-being
Global health and safety
Community engagement
Respect for transparency
Back
Reports and disclosures
Codes, policies, and approaches
Media
Back
News
Media resources
Careers
Back
Open positions
Discover where we work
Life at Gildan
Inclusion and belonging
Summer internship program
Contact
Gildan and HanesBrands homepage

Reptile Web Agency | Digital Strategy & Web Development

Assistant Manager, Brand Marketing

Gildan Activewear Inc

Winston-Salem, NC

About the Company

Gildan Activewear Inc