Assistant Director of Sales

Assistant Director of Sales

$80,000 - $90,000

+ Bonus Potential

Uniquely Colorado Crafted and located in the heart of Boulder, The Hiltons on Canyon (Embassy Suites & Hilton Garden Inn Boulder Canyon Boulevard & 28th Street) is a dynamic dual-branded property where innovation, collaboration, and hospitality come together. With over 400 guestrooms, expansive meeting space, and a prime location near the University of Colorado, downtown Boulder, and major corporate demand generators, our hotel offers a unique opportunity to make a meaningful impact in one of Colorado's most desirable markets.

As Assistant Director of Sales, you will play a key role in driving revenue, building lasting client relationships, and supporting the continued growth and success of our property. This is an opportunity to join a passionate and collaborative Sales team that values creativity, strategic thinking, and results.

At Sage Hospitality, we dare to be different—not only in the experiences we create for our guests, but also in the opportunities we provide our associates. We believe in empowering our leaders, investing in professional development, and fostering an environment where individuals can grow their careers while making a difference.

If you are a driven sales professional who thrives on building relationships, exceeding goals, and creating memorable experiences, we'd love to meet you.

**opportunity will remain posted through 7/22/2026**

The Assistant Director of Sales is a senior level sales manager with hotel experience and leader of associates. Reporting to the Director of Sales, may directly or indirectly lead sales staff and manage select accounts. Achieves revenue goals by developing new accounts and growing current hotel accounts in a profitable and win-win selling approach.

• Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.
• Targets appointment-oriented sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan. Must have own reliable transportation and possess a valid state driver's license in order to make sales calls.
• Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.
• Captures competitor's accounts through networking, research and reader board surveys in order to target and solicit those most probable to generate new business.
• Plans and implements an on-going Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts, and contracts.
• Continually targets and prospects for new business through telemarketing, individual creativity and innovation.
• Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.
• Maintains well-documented, accurate, organized and up-to-date file management system in order to service client and employer in the most expedient, organized and knowledgeable manner.
• Develops strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction.
• Develops customer profiles and maintains an effective trace system, including trace dates and references, in order to best meet client needs, resulting in superior account service and increased revenues.
• Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner.
• Conducts research, surveys, personal investigation and studies market place and territory in order to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities.
• Focuses on revenue-producing activity and maximizes selling time by dedicating a minimum 90% work time on direct sales efforts.
• Professionalism: Controls expenses including travel on the property's behalf in order to minimize hotel costs. Represents themselves, the hotel and Sage Hospitality Resources with the highest level of integrity.
• A service-focused approach and a caring, sincere attitude at all times. Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all coworkers for the best overall performance of the hotel. Display a neat, clean and business-like appearance at all times.

Education/Formal Training

Minimum of high school diploma or equivalent.

Experience

4+ years of hotel sales experience

Knowledge/Skills

• Requires knowledge of general sales techniques, yield management, and customer service skills.
• Requires the ability to hear, speak, read and write English fluently.
• Requires 12th grade level mathematics, spelling and reading skills. Requires effective business writing skills.
• Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.
• Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Understand and follow verbal/written instructions.
• Work on more than one task at a time.
• Develop strong internal and customer relationships.
• Set and manage priorities and plan activities in advance.
• Solve problems and make sound business decisions.

Environment

Office environment, weather exposure when making sales calls

Benefits

Eligible for the Sales Incentive & Commission Plan

Medical, dental, & vision insurance

Health savings and flexible spending accounts

Basic Life and AD&D insurance

Company-paid short-term disability

Paid time off for vacation, sick time, and holidays

Eligible to participate in the Company's 401(k) program with employer matching

Employee Assistance Program

Tuition Reimbursement

Eligible to participate in the Employee Referral Bonus Program

Sage Hotel & Restaurant Discounts across the U.S.

Hilton Team Member Travel Program

Great discounts on Hotels, Restaurants, and much more