Assistant Director of Recruitment Marketing - The Grainger College of Engineering

Duties & Responsibilities

Marketing Management:

• Collaborate closely with the Associate Director of Marketing to align graduate recruitment marketing efforts with broader college-wide recruitment strategy and brand reputation initiatives.
• Directly supervise Senior Recruitment Marketing Coordinator, providing strategic direction, delegating work, setting performance expectations, conducting performance reviews, and ensuring the coordinator receives clear guidance and support to successfully execute recruitment marketing initiatives.
• Serve as the lead for developing compelling marketing messaging and copywriting for graduate recruitment campaigns, translating complex academic program offerings into compelling narratives that effectively communicate program value propositions, resonate with prospective graduate students and motivate them to apply.
• Work collaboratively with MarCom colleagues and vendors to conceptualize, plan, develop and produce marketing materials across all mediums, including but not limited to digital ads, email campaigns, web landing pages, print collateral, video content and event materials, targeting prospective graduate students.
• Collaborate with departments to ensure recruitment marketing activities articulate, refine and amplify the college and university brand, maintain brand compliance guidelines for graduate recruitment marketing, and ensure all efforts are aligned with centrally coordinated recruitment plans and consistent across all programs.
• Track campaigns and monitor, evaluate and report on multi-channel performance, providing regular reports to stakeholders on campaign effectiveness, ROI and recommendations for optimization.
• Assist with building a culture of connecting activity to impact by analyzing data, implementing decisions based on that data and experimenting strategically to maximize impact.

Marketing Strategy:

• Assist in the development of annual marketing plans with measurable objectives and KPIs for graduate enrollment. Manage the colleges graduate recruitment marketing plan and execute projects that drive that strategy.
• Act as the main point of contact between Grainger Engineerings Marketing & Communications Office (MarCom) and the colleges Graduate, Professional and Online Programs Office (GPO), managing graduate program recruitment marketing strategy and implementation.
• Coordinate with MarCom colleagues and manage relationships with external vendors and agencies (including media buyers, digital marketing consultants, etc.) to generate strong recruitment marketing campaigns and programs across paid and owned media.
• Strategize, develop, monitor, analyze and refine paid media for recruitment marketing.
• Collaborate on strategy development with departments and units, coordinating marketing efforts across the entire college.
• Work in concert with the web team to implement web-based marketing strategies and ensure all college websites reflect the brand, marketing goals and overall college digital strategy.
• Assist with the collection and analysis of data, implement decisions based on that data and experiment strategically to learn what is working in the market.
• Explore, develop and implement innovative marketing approaches that will be effective and have a significant positive impact on the stature of the college.

Other:

• Assume additional duties related to marketing and communications to further the mission of The Grainger College of Engineering.
• Other duties as assigned.