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Assistant Director of Athletics Marketing

University of New Mexico

Albuquerque, NM

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JOB DETAILS
SKILLS
Athletics, Basketball, Community and Social Services, Creative Services, Email Marketing, Football, Funding, Marketing, Marketing Campaign, Marketing Plan, Marketing Strategy, Marketing/Sales Collateral, Revenue Growth, Sales Campaigns, Scripting (Scripting Languages), Social Media, Softball, Sports, Team Lead/Manager, Volleyball
LOCATION
Albuquerque, NM
POSTED
26 days ago

The University of New Mexico''s Athletics Department seeks an Assistant Director of Athletics Marketing. This position will oversee and execute marketing, promotions, ticket revenue generation and gameday experience for Softball and Volleyball. As well as lead all efforts of our football fan tailgate, Louie Lane on gamedays. Sport responsibilities are/could be subject to change.

Duties & responsibilities include, but are not limited to, the following:

Reporting to the Senior Associate AD for External and Assistant Athletic Director for Marketing and Revenue Generation, this position will oversee all aspects of marketing, promotions, and revenue generation for Softball and Volleyball. In addition, they will assist the Assistant Athletic Director and Director of Marketing for Football, Men's Basketball and Women's Basketball.

  • Executing the creation and implementation of marketing plans and gameday "run of show" with an aggressive focus on improving attendance and revenue as well as the gameday experience for Lobo fans.
  • In charge of the planning and execution of Louie Lane Tailgate area for Football.
  • Will help manage a team of 10-15 student workers.
  • Creates scripts and "run of show" for game day operations for Softball, Volleyball and plays a role in the creation of scripts and marketing plans for other sports as assigned.
  • Assists with designing and implementing marketing collateral, working with the Assistant Athletic Director of Creative Services on the overall brand for UNM Athletics.
  • Works alongside the Assistant Athletic Director of Marketing on strategies and works with key university constituents on campus to market the lobo brand effectively.
  • Plays a key role in dictating and executing UNM Athletics social media strategy.
  • Has regular meetings with Tickets, Lobo Club and Playfly Sports Properties to market the Lobo Brand in all areas effectively.
  • Plays a vital role in email marketing campaigns to sell tickets.
  • Plays a large role in App production and marketing strategies.
  • In charge of the Lil Lobo Kid's Club.
  • In charge of managing community service and donation requests.

About the Company

U

University of New Mexico

Why work at UNM?


For firsthand information on why UNM is a great place to work and learn, visit UNM Proud to hear directly from University employees, faculty, students, and alumni. In addition to all the University has to offer, you have the added benefit of living in New Mexico, a land rich with art, history, culture, and outdoor activities, all with a very affordable cost of living. For more about life in New Mexico, visit NewMexicoTrue. Women, minorities, veterans, and individuals with disabilities are encouraged to apply.


Positions


UNM has a number of positions available for staff, faculty, and student employees in various academic fields and levels of experience. Everyone hired into the UNM community serves a vital role in supporting our mission. We’re here to educate and encourage students to develop the values, habits of mind, knowledge, and skills that they need to be enlightened citizens, contribute to the state and national economies, and lead satisfying lives.

COMPANY SIZE
100 to 499 employees
INDUSTRY
Education
FOUNDED
1889
WEBSITE
http://www.unm.edu/