Assistant Director, Marketing and Outreach

Posting Details

Posting Details

Job Title Assistant Director, Marketing and Outreach Department RECREATIONAL SPORTS Position Number GP219A Location Norfolk, VA Job Summary

The Assistant Director of Marketing and Outreach, creates and implements a comprehensive marketing, outreach, and special events initiative program to support all programs, services, and activities within the Recreation and Wellness department at ODU. The Assistant Director oversees the strategic development of campus and community outreach campaigns and leads the planning and execution of large-scale signature events. This position is responsible for hiring, training, and supervising student employees. The Assistant Director maintains current certifications and continuing education related to marketing and outreach and assists in long-range planning and implementation of departmental programming as it relates to the overall mission within the division.

Given the nature of the positions in Student & Campus Life (SCL) that provide support to student services and/or student-centered programs, the employee occupying this position may be required to work during a university closing. There may be occasions where the employee will be asked to work during university closings as directed by his or her supervisor. These instances may include working from a remote location (i.e. telework, etc.).

Position Type FullTime Type of Recruitment General Public Minimum Qualifications

• Excellent organizational, management, leadership, communication, and interpersonal skills.
• Ability to work cooperatively and collaboratively with other individuals and departments on campus and in the surrounding community.
• High level of organizational skills and a proven record of delivering quality results in a timely manner.
• Proven ability to manage multi-faceted projects, handle event logistics, and deliver results.
• Excellent written and oral communication skills; excellent intrapersonal skills. Ability to think critically and present information dynamically is essential.
• Proficiency in Microsoft Office, Adobe Enterprise Marketing, HTML, InDesign, Adobe Design Suite, CRM platforms, and a willingness to learn new programs.
• Ability to work evenings and weekends as needed to support special events and late-night outreach.
• First Aid, CPR, and AED certifications required (or ability to obtain within 90 days of employment).
• Master's degree in Marketing, Communications, Public Relations, Event Management, Higher Education Administration, or a related field required; OR a Bachelor's degree in the areas previously indicated along with professional experience equivalent to a Master's degree.
• Some experience planning, organizing, and executing medium-to-large scale events or community outreach campaigns.
• Some experience in designing and maintaining websites and social media platforms.
• Considerable experience in marketing to and reaching targeted demographics (specifically young adults/college students).
• Some experience in researching and applying best practices and trends regarding branding, student engagement, and incentivizing participation.
• Basic experience critiquing designs, multimedia concepts, and event layouts.

Preferred Qualifications

• Some experience working in a collegiate recreation, student affairs, or higher education setting.
• Experience supervising student staff or volunteers in an event or marketing capacity.

Conditions of Employment

Salary range $58,285 - $62,895

Job Open Date 06/30/2026 Open Until Filled Yes Application Review Date 07/14/2026 Job Close Date Special Instructions to Applicants / Additional Materials Required Criminal Background Check The final candidate is required to complete a criminal history check. Department Information

The Department of Recreation and Wellness offers programs, facilities, and services for ODU students, faculty, and staff, retirees, alumni and the community. Aquatics, Fitness & Wellness, Outdoor Adventure, Intramural Sports, and Sport Clubs programming help to provide members with diverse recreation opportunities. The department also offers online experiences that serve all ODU students, including on campus and distance learners, through programs such as Ask a Dietitian. Our Student Recreation & Well-Being Center and University Fitness Center are accessible to all currently enrolled students at no additional charge. In addition to the physical benefits, research states that your participation in recreation has a positive impact on academic performance and social skills. We are committed to offering a variety of recreational engagement activities that will help support and enhance the ODU experience.

Mission

To cultivate a sense of belonging by providing high-quality experiences and spaces that enrich the well-being of the Monarch Community and beyond.

Vision

To create an environment where all can be well and thrive.

Values

• Collaboration: Building strong partnerships with students, staff, and the community to achieve shared goals and create a thriving environment.
• Diversity, Equity, Inclusion & Belonging: Fostering a diverse, equitable, inclusive, and welcoming community where all individuals feel valued, respected, and supported.
• Exploration: Encouraging students to take risks in a safe and supportive environment, explore their passions, and develop a lifelong love of recreation in all forms.
• Growth and Development: Prioritizing student success and professional growth for all staff members.
• Play: Creating engaging and enjoyable learning experiences that inspire enjoyment and creativity.
• Students: Placing students at the heart of all decisions and actions.

Equity Statement

It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Individuals from minoritized communities, women, veterans and individuals with disabilities are encouraged to apply.

Reasonable Accommodation Request

If you are an individual with a disability and require reasonable accommodation, please contact the Division of Talent Management and Culture at (757)683-3141.

Pay Transparency Nondiscrimination Provision

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or consistent with contractor's legal duty to furnish information.

ODU Statement

Old Dominion University, located in Norfolk, is Virginia's forward-focused public doctoral research university with more than 23,000 students, a top R1 research ranking, rigorous academics, an energetic residential community and initiatives that contribute $2.6 billion annually to Virginia's economy.

Applicant Documents

Required Documents

• Resume
• Cover Letter/Letter of Application

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).