Administrative Skills, Athletics, Best Practices, Campaigns, Coaching, Communication Skills, Continuous Improvement, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Customer Support/Service, Data Analysis, Educational Administration, Higher Education, Marketing Communications, Mentoring, Online Communities, Operational Audit, People Management, Performance Analysis, Policy Development, Presentation/Verbal Skills, Project/Program Management, Recruiting Strategy, Reporting Dashboards, Secondary School, Student Services, Team Lead/Manager, Territory Management, Travel Planning, Trend Analysis, Willing to Travel
Assistant Director
Salary
$0.00 Semi-Monthly
Location
200 William R. Harvey Way, Hampton, VA 23668
Job Type
Full-Time
Department
Admissions
Opening Date
06/16/2026
Description
The Assistant Director of Admission plays a key role in advancing the institution's enrollment goals through strategic recruitment, team leadership, and data-informed decision-making. This position manages a defined recruitment territory, supervises admission counselors and student staff, and collaborates across campus to strengthen outreach, yield, and enrollment initiatives.
Examples of Duties
Recruitment & Territory Management
- Assist the Director of Admission with all aspects of daily office operations, and overall recruitment programs and services
- Develops and executes a comprehensive recruitment plan for assigned geographic territories, aligned with institutional enrollment goals.
- Represents the institution at high schools, college fairs, community events, and virtual programs to build strong relationships with prospective students, families, counselors, and community partners.
- Analyzes territory performance using data dashboards, CRM reports, and historical trends to adjust strategies throughout the cycle.
- Conducts presentations and information sessions for diverse audiences, both on and off campus.
- Collaborates with marketing and communications to ensure recruitment messaging is consistent, compelling, and audience-appropriate.
Supervision & Team Leadership
- Supervises, trains, and evaluates admission counselors and student ambassadors, fostering a supportive and high-performance team culture.
- Provides ongoing coaching to staff on recruitment strategy, travel planning, communication skills, and application review.
- Coordinates staff scheduling and coverage for recruitment travel, campus events, and daily office operations.
- Leads professional development initiatives to strengthen team expertise in enrollment trends, best customer service practices.
Application Review & Enrollment Management
- Evaluates first-year and transfer applications using a holistic review process and contributes to admission decisions.
- Participates in yield initiatives such as admitted-student events, outreach campaigns, and personalized follow-up.
- Collaborates with campus partners-including academic departments, athletics, and student services-to support prospective and admitted students.
- Assists with policy development related to recruitment, evaluation, and enrollment operations.
Campus Events & Customer Service
- Supports planning and execution of major admission events including open houses, visit days, and orientation-related programming.
- Ensures high-quality customer service across all prospective-student touchpoints, including email, phone, and in-person interactions.
- Contributes to continuous improvement of campus visit experiences and communication workflows.
Typical Qualifications
Required
- 2-4 years of experience in admissions, recruitment, or related fields
- Strong communication and presentation skills
- Experience supervising or mentoring staff or student workers
- Ability to travel extensively and work evenings/weekends during peak periods
Preferred
- Bachelor's degree in higher education or related field
- Experience with CRM systems (e.g., Slate)
- Data-analysis or project-management experience
We offer a complete benefits package to full-time employees and part-time employees who regularly work 20 hours or more per week including health care, dental, vision, retirement, life insurance, short-term disability, long-term disability, legal insurance, accident, critical illness, hospitalization, tuition remission, holidays, vacation, and sick leave.
To learn more details, visit our website: https://home.hamptonu.edu/hr/benefits/.
Employer Hampton University
Address 200 William R. Harvey Way
Hampton, Virginia, 23668
Phone 757-727-5250
Website www.hamptonu.edu