Assistant Director Athletic Ticket Sales

Position Details

Posting Summary

College Intercollegiate Athletics-DIV Executive Area Intercollegiate Athletics Department Intercollegiate Athletics

Posting Detail Information

Posting Number S1608P Job Type Full Time, Regular Pay Type Exempt/Salaried Pay Grade F Campus Location WMU-Kalamazoo - Main Campus Salary Range Pay is commensurate with qualifications and experience, combined with an excellent benefits package. Number of Vacancies 1 General Summary

• Leads the development and execution of ticket sales strategies to optimize revenue and enhance the fan experience for ticketed athletic events. Focuses on season, group, and single game ticket sales while collaborating with leadership to support overall attendance and revenue goals. Provides innovative, results driven direction to advance ticket sales initiatives and strengthen audience engagement.

Major Duties

• Assists with developing and executing comprehensive ticket sales plans to achieve annual revenue goals.
• Implements strategies to increase season, group, and single game ticket sales and support attendance growth.
• Contributes to the planning and execution of ticket sales initiatives for major events and collaborates with leadership on premium ticket sales efforts.
• Identifies, develops, and maintains relationships with prospective and existing ticket holders through strategic outreach and engagement efforts, including calls, hospitality interactions, appointments, events, and community activities.
• Focuses on generating new sales, supporting retention, and increasing long term customer value through consistent, high quality service and relationship management.
• Collaborates with internal partners to support ticketing initiatives that enhance sales and revenue growth. Contributes to coordinated campaigns and engagement strategies that align with broader departmental goals.
• Ensures compliance with all applicable organizational, conference, and governing body policies and procedures and performs other duties as assigned by leadership.

Minimum Qualifications

• Bachelor's degree in related field from an accredited institution
• Two years' relevant experience.
• Experience in sales, premium hospitality or revenue generation.
• Experience with seasonal, group, or single game ticket sales.
• Strong interpersonal, verbal and presentation skills.
• Proficient in database and ticketing software.
• Ability to work irregular shifts and extended hours, including weekends and holidays.

Desired Qualifications

• Master's degree in related field from an accredited institution.
• Three years' relevant experience.
• Experience in sales, premium hospitality, or revenue generation within a collegiate or professional sports setting.
• Experience launching or managing premium seating for new venue openings.
• Familiarity with Salesforce, Paciolan and PACfund platforms.

Special Instructions to Applicants

• External applicants should use the WMU - Application.
• Internal applicants should use the WMU - Internal Application.

Additional Position Information

• Western Michigan University offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount for the employee and tuition remission for eligible dependents. To access information about the specific benefits available for this position, go to: https://www.wmich.edu/hr/enrollment-staff
• Staff Compensation System pay grades and rates are available at: https://wmich.edu/hr/staffcompensation

Physical requirements and working conditions

• Office or other indoor work with minimal physical demands such as occasionally lifting or moving materials less than 25 pounds.
• Office or other indoor work with minimal physical demands such as occasionally lifting or moving materials less than 25 pounds.

Supplemental Questions

Required fields are indicated with an asterisk (*).

• • Do you have a bachelor's degree in related field from an accredited institution?

• Yes

• No

• • Do you have two years' relevant experience?

• Yes.

• No.

• • Do you have experience in sales, premium hospitality or revenue generation?

• Yes

• No

• • Do you have experience with seasonal, group, or single game ticket sales?

• Yes

• No

• • Do you have strong interpersonal, verbal and presentation skills?

• Yes

• No

• • Are you proficient in database and ticketing software?

• Yes

• No

• • Do you have the ability to work irregular shifts and extended hours, including weekends and holidays?

• Yes

• No

• • Do you have a master's degree in related field from an accredited institution?

• Yes

• No

• • Do you have three years' relevant experience?

• Yes

• No

• • Do you have experience in sales, premium hospitality, or revenue generation within a collegiate or professional sports setting?

• Yes

• No

• • Do you have experience launching or managing premium seating for new venue openings?

• Yes

• No

• • Are you familiar with Salesforce, Paciolan and PACfund platforms?

• Yes

• No

Documents Needed To Apply

Required Documents

• Cover Letter
• Resume
• List of References

Optional Documents

• Other