Assistant Dean for Marketing and Communications - Engineering Administration

Duties & Responsibilities

• Lead college-level communications and marketing team, providing strategic vision and individualized professional guidance and development.
• Work closely with departments and research units within the college to set and analyze measurable marketing goals driven by the strategic plan.
• Advise and guide the Dean and college leadership with respect to mission-critical, often sensitive topics and write, massage, and support messaging through efficient channels (often on a daily basis).
• Expand and improve college-wide brand and marketing strategy in alignment with campus-level strategies, including the expansion of marketing campaigns and communication materials includes digital outlets, magazines, reports, online visibility, print, interactive, video, social, and all other media.
• Represent the college in campus-wide communication, marketing, and branding efforts, as well as manage media relations.
• Explore, develop, and implement innovative marketing approaches that will be effective and have significant positive impact on the stature of the college.
• Establish, foster, and grow strong networking and relationships throughout the college and across the campus and various media outlets.
• Perform other duties as assigned.