Assistant, Brand Communications

People Inc

New York, NY

JOB DETAILS
SALARY
$67,000–$72,000 Per Year
SKILLS
Brand Management, Broadcasting, Business Support, Communication Skills, Consumer Branding, Cross-Functional, Detail Oriented, E Programming Language, Editing, Editorials, Entertainment and Media, Equal Employment Opportunity (EEO), Genetics, Industry/Trade Press, Logistics Management, Materials Management, Multitasking, Operations Planning, Organizational Skills, Presentation/Verbal Skills, Project/Program Management, Public/Media/Press/Analyst Relations, Relationship Management, Sales Management, Social Media, State Laws and Regulations, Strategic Planning, Team Player, Time Management, Willing to Travel, Writing Skills
LOCATION
New York, NY
POSTED
3 days ago

Job Title

Assistant, Brand Communications

Job Description

About The Position | Major goals and objectives and location requirements

This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

The Associate Manager, Brand Communications supports the development and execution of integrated communications strategies that elevate People Inc.'s Entertainment, Beauty & Style brands, with a primary focus on PEOPLE. This role partners cross-functionally with editorial, social, events, and external stakeholders to drive media visibility, cultivate key relationships, support high-profile editorial franchises, and execute high-impact communications initiatives that support business objectives.

The Associate Manager contributes to strategic communications planning while ensuring seamless execution of day-to-day PR initiatives, expanding the reach and cultural relevance of the PEOPLE brands.

About The Team: | The Team and/or Brand.

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This role is part of the Brand Communications team for People Inc.'s Entertainment, Beauty, and Style brands which include PEOPLE, InStyle, Entertainment Weekly, and Byrdie. This team is responsible for developing and executing communications strategies that elevate editorial content, talent, business initiatives, events, partnerships, and brand moments across consumer, trade, broadcast, digital, social, and industry media.

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

60% Support and execute communications strategies that promote PEOPLE's editorial content, brand initiatives, and talent through proactive media relations, strategic outreach, relationship management, and cross-functional collaboration.

25% Coordinate and support media appearances, editorial launches, events, and other high-impact communications initiatives by managing logistics, materials, external partners, and execution to ensure successful outcomes.

15% Contribute to communications planning and team operations by monitoring media coverage, identifying opportunities, developing communications materials, supporting reporting and administrative processes, and collaborating on strategic initiatives that advance business goals.

The Role's Minimum Qualifications and Job Requirements

Education:

Bachelor's degree or equivalent communications experience.

Experience:

2-4 years experience

Specific Knowledge, Skills, Certifications and Abilities:

  • Superior written and verbal communication skills.

  • Understanding of the media landscape, effective media relations practices and identifying what makes news and why.

  • Knowledge of entertainment media including areas of celebrity, pop culture, etc..

  • Comfortable working both independently of others and as a team player

  • Strong knowledge of social media

  • Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.

  • Self-motivated, detail-oriented, and solution-focused with strong critical thinking skills.

% Travel Required (Approximate): 15%

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $67,000.00 - $72,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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About the Company

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People Inc

People Inc. is Western New York's leading non-profit human services agency. Through a variety of services including residential, employment, community outreach, health care and recreation programs, we help seniors, families and people with disabilities live more healthy, independent and productive lives.

Our History

In 1970, a small group of parents and professionals joined together to address the needs of individuals with intellectual disabilities and formed what would grow to become People Inc. The agency expanded its mission to include a wider variety of services to address the needs of people with developmental disabilities and disabling conditions, as well as the general public. Over the years, People Inc. has grown greatly in numbers of populations served, spectrum of services, geographic locations, and number of sites.

Our Vision

People Inc. is working toward a future where all persons whose needs limit their integration into the community can reach their highest level of human potential as responsible members of society. It is hoped that these individuals will, to their potential, be contributing and active members in their communities, enjoying the greatest possible degree of independence and acceptance, in all aspects of their lives.

Our Mission

People Inc. exists so that individuals with disabling conditions or other special needs have the supports they need to participate and succeed in an accepting society.

Our Values

Improving lives, respect, integrity, relentless pursuit of excellence, flexibility and creativity

COMPANY SIZE
2,500 to 4,999 employees
INDUSTRY
Nonprofit Charitable Organizations
WEBSITE
http://www.people-inc.org/careers