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Assistant Athletics Director, Marketing & Promotions / Fan Engagement

Texas Tech University

Lubbock, TX

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JOB DETAILS
SKILLS
Advertising, Advertising Monitoring, Athletics, Brand Marketing (Branding), Brand Strategy, Budgeting, Communication Skills, Community Development, Contract Requirements, Creative Services, Engagement Marketing, Event Management, Football, Industry/Trade Analysis, Leadership, Marketing, Media Sales, Mentoring, Microsoft Excel, Multitasking, NCAA Regulations, Operational Communications, Organizational Skills, Project/Program Management, Promotional Programs, Regulations, Revenue Growth, Safety Compliance, Safety/Work Safety, Sales Campaigns, Scripting (Scripting Languages), Social Media, Sports, Strategic Planning, Team Player, Technical Strategy, Trend Analysis, University/School Regulations
LOCATION
Lubbock, TX
POSTED
Today

Major/Essential Functions

  • Lead the planning, development, coordination, and execution of marketing, promotions, and fan engagement strategies for Texas Tech Athletics and its 17 varsity sports programs.
  • Oversee all elements of the football game day experience, including in-game entertainment, scripting, presentations, student engagement, spirit groups, promotional elements, and coordination with internal and external stakeholders to ensure a best-in-class atmosphere and fan experience.
  • Direct game day operations, presentations, and promotional activities for assigned athletic events while providing oversight and support for additional sports as needed.
  • Develop and implement initiatives designed to increase attendance, enhance the fan experience, strengthen student engagement, and support overall revenue generation efforts.
  • Work closely with the ticket office to develop and execute ticket sales campaigns, promotional plans, and attendance-driving initiatives for selected sports.
  • Oversee departmental digital advertising efforts and external advertising trade partnerships, including paid digital campaigns, promotional placements, and trade agreements designed to support brand visibility, attendance, fan engagement, and revenue goals.
  • Manage the day-to-day operations of the Promotions and Fan Engagement unit, including strategic planning, staff oversight, workflow management, communication, and operational execution.
  • Supervise, train, mentor, and evaluate full-time staff members, graduate assistants, interns, and student workers within the Promotions and Fan Engagement unit.
  • Serve as the primary athletics liaison to university spirit groups, including the Goin’ Band from Raiderland, cheer, pom, High Riders, Saddle Tramps, and other game day groups to ensure alignment and coordination for athletic events.
  • Coordinate on-field and on-court presentations with campus partners, corporate partners, external groups, sponsors, and special guests during athletic events and special functions.
  • Partner with communications, creative services, social media, ticket sales, Learfield, development, and other campus and athletics units to develop cohesive marketing and fan engagement strategies that promote Texas Tech Athletics and strengthen the department’s overall brand.
  • Develop and execute community engagement initiatives and external events that positively promote Texas Tech Athletics and strengthen relationships with fans, alumni, students, and the Lubbock community.
  • Work collaboratively with outside entities, vendors, venues, and corporate partners to ensure contractual obligations are fulfilled and that all events reflect positively on Texas Tech Athletics.
  • Assist with strategic planning and implementation of innovative fan engagement initiatives, digital promotions, game presentation concepts, and emerging industry trends designed to elevate the Texas Tech Athletics brand and fan experience.
  • Comply with all NCAA, Big 12, and Texas Tech University rules, regulations, and policies.
  • Perform other duties as assigned by the Senior Associate Athletics Director for External Operations.


Grant Funded?

No

Pay Basis

Monthly

Schedule Details

Varies

Work Location

Lubbock

Preferred Qualifications

  • Strong leadership, organizational, and communication skills.
  • Demonstrated experience in marketing, fan engagement, game presentation, or external operations within collegiate athletics or professional sports.
  • Previous experience working in college athletics and a strong understanding of the operational structure, culture, and demands of a Division I athletics department.
  • Ability to lead and develop staff while managing multiple projects and priorities in a fast-paced environment.
  • Creative and forward-thinking mindset with the ability to develop innovative fan engagement and attendance-driving strategies.
  • Strong understanding of the evolving collegiate athletics landscape, including branding, revenue generation, student engagement, and digital strategy.
  • Ability to collaborate effectively across multiple internal and external stakeholders.
  • Commitment to providing a first-class fan experience and representing Texas Tech Athletics in a positive and professional manner.


Department

Promo and Fan Engagement

Required Attachments

Cover Letter, Professional/Personal References, Resume / CV

Job Type

Full Time

Shift

Other

Required Qualifications

Bachelor's degree from an accredited institution.  Three (3) years experience in an intercollegiate athletics department or other work experience that would demonstrate the necessary background and knowledge.  Must have a working knowledge of NCAA rules and regulations.

Does this position work in a research laboratory?

No

About the Department and/or College

Texas Tech Athletics has a commitment to serving and working with various populations and demonstrated alignment with the University’s strategic priorities and values-based culture.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan.

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.

About the University

Founded in 1923, Texas Tech University began with a mission to serve the needs of West Texas, but its impact has always reached far beyond. Today, Texas Tech, located in Lubbock (pop. 300,000+), is home to a vibrant community of more than 42,000 students.Texas Tech's 1,800-acre campus showcases Spanish Renaissance architecture and is home to one of the country's largest public art collections. Its 13 colleges include a prestigious School of Law and a distinguished School of Veterinary Medicine. These programs equip students with the skills and knowledge needed to excel in their respective fields. Built on the values of West Texas — hard work, grit and authenticity — the university graduates students who are deeply engaged in service to their communities and well-positioned to succeed in the world. Texas Tech is committed to achieving research and scholarly accomplishments that compare favorably to the member institutions of the Association of American Universities (AAU). For more than 100 years, Texas Tech has been a premier destination for those seeking a world-class education and a unique, personalized experience as a member of the Red Raider family.

Job Family

Athletics

Job Sub Family

Athletics

Annualized Pay Range

$48,000

About the Company

T

Texas Tech University