Area Manager - Cruises & Watch Specialists

Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values ​​of our Houses, through a process of permanent creativity.

At Richemont Americas, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

Area Manager - Cruises & Watch Specialists

Cartier | Coral Gables, FL

MAIN PURPOSE

Reporting directly to the Commercial VP, the Area Manager will oversee the entire Cruise Ships network, as well as some Watch Specialists POS in the Latin America & the Caribbean Region. This role will be accountable for developing strategic action plans with partners and providing leadership support to develop the business and build long term trusted client relationships.  .

KEY RESPONSIBILITIES

BUSINESS DEVELOPMENT

Achieve sell-out, market share and sell-in objectives while constantly monitoring and reassessing our footprint.

• Set and monitor relevant KPIs, both quantitative and qualitative, for the assigned territories.
• Achieve sell-in and sell-out targets for the geographical scope assigned, conducting regular reviews and analysis of the network to ensure optimal performance and provide accurate latest estimates for corrective actions.
• Manage and reinforce partnerships continuously.
• Be an expert in the territories managed, understanding market intricacies, including consumer demographics, economic factors and political and tourism-related insights.
• Collect market intelligence (hotels, malls, cruise-ship terminals, etc.).
• Manage strategic changes in the market, including store openings, closures, renovation, and partner changes.
• Lead the process of store opening, renovation and relocation in close collaboration with the Commercial Performance & Operations Team and Store Design & Planning (SDP), involving all relevant departments.
• Conduct frequent territory visits and maximize each opportunity.
• Regularly adjust the three-year network plan.

ACTION PLANS | PARTNERS RETAILIZATION

In collaboration with Commercial Performance & Operations Team:

• Support and drive “Retailization” of the External Partner Network in close collaboration with all teams.

• Lead and support watch specialist partners to analyse and interpret data.
• Analyse contexts and propose commercial opportunities while developing yearly strategic action plans.
• Follow-up monthly on performance and action plan execution.
• Ensure effective communication and implementation of all corporate and regional strategic initiatives with partners.
• Develop yearly strategic action plans for key markets.

CLIENT

• Lead client-centric strategies and manage change within parters network, reinforcing adherence to the CARE Platform to ensure proper client data collection.
• Collaborate with the Retail Operations Manager and L&D when receiving negative end-client feedback on CARE or through the Barometer.
• Collaborate with partners to plan and execute PR, Media, CRM, e-partner action plans, and VIP client opportunities aligned with corporate guidelines.
• Act as a Maison Ambassador, attending markets events, and developing relationships with key VIP clients when appropriate.
• Support VIP client treatment strategies and action plans.

PEOPLE & TALENT DEVELOPMENT

In collaboration with Retail Ops Manager & L&D Manager:

• Support partners in team development and performance management.
• Identify and develop Cartier Ambassadors in the Watch Specialist network.
• Lead the performance management of Ambassadors.
• Embrace a collaborative environment with a co-construction mindset across teams to foster innovation.

BRAND IMAGE AND MERCHANDISING

Ensure a flawless presentation of Cartier in each store under supervision.

• Oversee brand image and visibility in coordination with the Retail Operations, Store Design & Planning and Marketing Teams focusing on product and visual merchandising.
• Implement strategic objectives for the Retail and Specialist markets.
• Reinforce business model by overseeing the auto-replenishment process and maintaining appropriate stock levels.
• Review assortments bi-annually with Marketing and Supply Chain, and with the store managers.
• Work with Visual Merchandising (VM) to ensure the correct display guidelines and animation implementation.

OTHER

• Legal: Coordinate with the Legal Department, to ensure all agreements and contracts are in place.
• Finance: Ensure partners remain current in collaboration with the Finance Department
• Contribute to transversal projects.

The preceding Key Responsibilities statements are intended to describe the general nature and level of work performed by the people assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this position.

DIMENSION:

• Geographical area (scope) under responsibility

± 6 Watch Specialists in the Caribbean

± 20 Cruises

• Sales turnover under responsibility

Sell-Out: $30M +

• Complexity of assigned territory

Multi-cultural, multi-lingual, diversity of business practices.

• Budget under responsibility

Manage Travel budget

JOB PROFILE

Education:
-    Bachelor Degree in Business, Finance, Marketing or International trade required. 
-    MBA a plus.

Required experience:
-    Minimum 5-year experience in the international sales, retail and/or marketing fields.
-    5-year experience in the Luxury Industry; in the cruise industry would be a plus.
-    Preferred experience in the Latin America and Caribbean market.

Technical skills / abilities: 
-     Proficient in Microsoft Word, Powerpoint, Excel, high level of power analytics.
-     Fluent in English & Spanish. French and Portuguese is a plus.

Personal skills 

The successful candidate will have the following personal qualities:
-    Strong knowledge in sales and marketing strategies and techniques, preferable in luxury products. 
-    Availability to travel and work extended hours.
-    Excellent oral and written communication skills. 
-    Excellent presentation skills.
-    Solid analytical skills.
-    Problem solver mindset.
-    People-oriented and team player. 
-    Comfortable managing high level of complexities, uncertainties and conflicts.
-    Strong ability to multi-task and perform with several high priority projects running at the same time.
-    Familiar with international variances in cultural and legal issues.
-    Able to adjust to different styles of people, culture, background etc.

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