Area Director of Sales & Marketing

Driftwood Hospitality Management's company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services - all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.
The Radical Hotel & Zelda Dearest

Some hotels sell rooms.
We create stories people want to step inside.

We are seeking an experienced, strategic, and relationship-driven Area Director of Sales & Marketing to lead revenue generation, brand positioning, and sales strategy for two of Asheville's most distinctive hospitality experiences: The Radical Hotel and Zelda Dearest.

This is an opportunity for a bold hospitality leader who understands how to balance creativity with commercial performance - someone who can drive group business, cultivate community partnerships, elevate brand presence, and lead with both strategy and style.
About the Hotels
The Radical Hotel

A member of Hilton's Tapestry Collection, The Radical is located in Asheville's River Arts District and transforms a historic industrial building into an art-forward boutique hotel experience. Featuring thoughtfully designed guest rooms, acclaimed food & beverage concepts, rooftop experiences, and immersive programming, The Radical blends elevated hospitality with the creative energy of Asheville.
Zelda Dearest

A proud member of Small Luxury Hotels of the World, Zelda Dearest is a wildly romantic, design-driven boutique hotel inspired by the spirit of Zelda Fitzgerald - intimate, eclectic, theatrical, and unapologetically original.

Together, these properties redefine independent hospitality in Asheville.
What You'll Do

• Lead all sales and marketing efforts for both hotels
• Develop and execute strategic sales plans to maximize transient, group, corporate, and catering revenue
• Build strong relationships with local businesses, tourism partners, event planners, and community organizations
• Identify and pursue new market opportunities and revenue streams
• Collaborate with revenue management to optimize ADR, occupancy, and total hotel profitability
• Oversee digital marketing strategy, brand partnerships, public relations, and social presence
• Lead, mentor, and inspire the sales team through accountability and creativity
• Represent both properties at industry events, networking functions, trade shows, and client meetings
• Partner closely with operations and F&B leadership to ensure seamless guest and client experiences
• Analyze market trends, competitive positioning, and performance metrics to drive decision-making

• 5+ years of hotel sales leadership experience, preferably within boutique or lifestyle hospitality
• Proven success driving group, corporate, and catering revenue
• Strong understanding of independent hotel branding and experiential marketing
• Exceptional communication, networking, and relationship-building skills
• Experience managing hotel sales systems, reporting, and forecasting
• Creative thinker with a strong business mindset
• Passion for hospitality, culture, food & beverage, and community engagement
• Ability to thrive in a fast-paced, entrepreneurial environment

• While performing the duties of this job, the employee is regularly required to stand, walk, and talk or hear.
• The employee frequently is required to use hands to finger, handle, or feel objects, or telephone.
• The employee must regularly lift and/or move up to 10-25 pounds.

• 401(k)
• Disability insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Room Discounts
• Employee Food and Beverage Discounts