60393 Automotive Service Technician 495 Chrysler Jeep Dodge, Inc
Lowell, MA30+ days ago
- Full-time
- Employee
| Location | MA |
| Salary | $131,000–$171,000 Per Year |
Description
Answer Engine Optimization Manager is a strategic, hands-on role within Citizens' Digital Content & Experience Strategy organization. This role is responsible for building and operating Citizens' Answer Engine Optimization (AEO) Center of Excellence, defining how the brand is discovered, interpreted, and represented across AI-driven search and answer environments.
As search evolves from links and clicks to answers, citations, and AI-mediated trust, this role focuses on increasing Citizens' visibility, accuracy, and authority across answer engines such as Google AI Overviews, ChatGPT, Claude, Perplexity, and emerging platforms, especially across top- and mid-funnel journeys.
Operating at the intersection of search intelligence, AI discovery, content structure, and governance, this role translates rapidly evolving search dynamics into practical standards, playbooks, and insights that cross-functional can consistently apply.
This role partners deeply with Content Strategy, SEO, Social Media, Web Strategy, Brand, PR, Digital Media, Paid Search, Analytics, Product, Technology, Legal, Risk, and Compliance teams to shape how Citizens' knowledge (expertise, product details, and thought leadership) is structured, governed, measured, and surfaced. Success is measured by trusted visibility, competitive share of answers, accuracy, and clear influence on customer confidence and business outcomes.
The ideal candidate is both strategic and hands‑on: a builder who can set vision, define strategy, influence senior stakeholders, and translate rapidly evolving search and AI dynamics into scalable practices, standards, and measurable results.
Key Responsibilities
Answer Engine & AI Discovery Strategy
Measurement & Search Intelligence
Define and lead next‑generation AEO measurement frameworks that connect:
Visibility: citations, mentions, share of answers
Authority: entity strength and topic‑level ownership
Impact: customer confidence, engagement, and downstream business influence (leads, applications, and product consideration including measuring citation and mention share as well as sentiment)
Build and maintain dashboards that translate complex discovery data into clear insights for senior leaders.
Evangelize actionable insights flowing constantly across content marketing, web development, paid search, social media marketing, PR, and brand marketing.
Content Knowledge & Architecture
Drive cross‑functional alignment to structure Citizens content as authoritative, machine‑readable knowledge that is clear for humans and interpretable by answer engines, in partnership with marketing and technology teams.
Support development of answer‑based content models, including:
Definitions, FAQs, comparisons, and decision support
Explicit attribution, sourcing, and disclosures
Modular content designed for reliable reuse in AI‑powered experiences
Apply entity‑based optimization principles to strengthen AI understanding of Citizens' products, expertise, locations, and brand authority.
Ensure content is factually precise, citation‑ready, compliant, and resilient against AI misrepresentation or hallucination.
Lead the evolution of standards for EEAT, accuracy, and trust signals in AI‑driven discovery environments, including influence across prioritized third‑party and aggregator platforms.
Governance, Risk & Cross‑Functional Leadership
Qualifications
Representative Tools & Analytics (Not Exhaustive)
Core Competencies
.
Hours & Work Schedule
Pay Transparency
The salary range for this position is $131,000 - $171,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.
We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens' paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .
#LI-Citizens2
Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.