Analyst, Media, FHS, US&C

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Analyst, Media, Firehouse Subs will be joining our team to bring a dedicated resource to our measurement, testing and localized media initiatives. Working with internal stakeholders and agency teams, the analyst will have responsibility for activating measurement plans against all campaigns, crafting testing strategies that are rooted in prior learnings and developing a playbook of local media tactics that effectively deliver against objectives. A highly visible role within our growing marketing team, this position will have the opportunity to collaborate cross-functionally, work directly with media partners and will gain experience across all types of media channels, including, but not limited to, television (local and national), streaming, social, search, audio and OOH. This role will be pivotal to the overall investment strategy providing data-backed guidance and recommendations - and the Analyst will be looked to internally to drive innovation of our media strategy through both efficiency and effectiveness gains.

Role and Responsibilities:

• Draft weekly media performance updates for our senior leadership team
• Build out a media measurement library inclusive of KPIs, measurement plans and a best practices guide
• Utilize MMM and attribution tools to ensure campaign effectiveness is delivered across all campaign plans
• Lead regular reviews with agency teams, media partners and measurement providers to recommend campaign optimizations
• Design testing plans for national and local campaign objectives, lead project teams to activate plans and share results/recommendations with marketing stakeholders
• Collaborate with the insights team to apply sales forecasts, prospecting and known audience behaviors, and consumer trends across media recommendations
• Maintain current understanding of the industry - specifically, being a subject matter expert for the team on emerging tools, technologies and providers across the measurement and testing vertical

Required Skills

• Bachelor's degree in business, marketing, or related field
• 1+ year of experience in media or analytics
• Proficient understanding of media trends, measurement techniques and media consumption behaviors
• Strong problem-solving, organizational, and verbal & written communication skills - and a desire to address challenging problems utilizing this skillset
• Highly driven individual, balancing accountability, growth and exploration within the role
• Comfortable leveraging AI solutions to advance the role's responsibilities
• Prior experience working for or with agencies is preferred

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.