Analyst, Fixed Operations Marketing

Location: 6000 Monroe Rd, Charlotte, North Carolina 28212

Summary:

The Analyst, Fixed Operations Marketing role is responsible for providing support related to fixed operations marketing/advertising for the Hendrick Automotive Group dealerships and Collision Centers. The objective is to enhance our dealership’s position in the consideration set for vehicle service and repair needs, deepen relationships with our existing customer base, and support the acquisition of new service customers.This position aims to create awareness of the importance of fixed ad spend and the ROAS seen in this space with our dealerships. This position works closely with various Hendrick Automotive Group stakeholders (Advertising, Fixed Ops, Legal, Accounting, Compliance, Executive, and store leadership).

Supervisory Responsibilities: 

This position has no direct supervisory responsibilities. 
 

Essential Duties and Responsibilities include the following: (Other duties can be assigned)

• This role is a teammate in the Hendrick Automotive Group Marketing Department and serves as a day-to-day contact relating to fixed operations advertising matters.
• Primary functions include:
  • Vendor communication and optimization with fixed advertising partners.
  • Create efficiencies in our fixed ad spend and improve ROAS
  • Assemble KPIs monthly and maintain CP RO reporting.
  • Work with the team to enhance/upkeep our secondary GMB listing for service and parts.
  • Content Generation: Advise on 2 pieces of content monthly, specifically for HendrickCars.com - blogs, videos, and social content to drive awareness for service-related objectives.
  • Champion brand integrity and compliance across creative assets, ensuring consistency in visuals and messaging. Ensure creative excellence and brand consistency across marketing deliverables with high standards and a keen eye for detail.
  • Stay current with partner technologies and creative trends that can enhance our brand presence and improve operational efficiency in the fixed operations marketing space.
  • Assist in managing HendrickCars.com (UX, ad campaigns, etc.)
• Active Performance Management: 
  • Collection of performance data, disseminating actionable insights, identifying challenges, sharing best practices, and supporting our marketing leadership team and Senior Advertising Managers to find spend efficiency/improve conversion/performance.
  • Liaison between the operational support team and the Sr. Ad Managers. Studying trends and pacing to help Sr. Ad Managers make optimizations more quickly.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

• Bachelor Degree in Marketing or Business Management/ Administration preferred.
• Experience in managing paid Google Ads and Bing Ads accounts, and maintaining Google Analytics and Google Tag Manager tracking required.
• Certifications in Google Ads and Bing Ads preferred.  Experience with automotive and industry agnostic paid ad management solutions preferred.
• Must have strong communication skills and a willingness to learn/adapt to needs of automotive retail.

Verbal and Writing Ability:

Ability to read and comprehend instructions, correspondence, and memos. Ability to effectively present information in one-on-one and small group situations to customers and other employee.  Should have strong group presentation skills and excellent written communication skills.  Ability to read and interpret documents such as invoices, RFPs and procedure manuals.  Must be able to interact with teammates to ensure successful completion of job duties, which can include in person or over the phone or video conference.

Math Ability:

Ability to add, subtract, multiply and divide. The ability to research, analyze and matrix different types of business and demographic data.

Reasoning Ability:

Ability to apply common sense understanding to carry out instructions. Must be able to think through complex scenarios and interpret complex language to ensure a resolution.

Certificates and Licenses:

Valid Driver’s License

Environment Demands:

Regular and predictable attendance is required.  Duties are performed primarily in the office but frequent travel to dealership locations is required. 

Physical Demands:

While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; and sit.

Competency:

To perform the job successfully, an individual should demonstrate the following competencies:

•  Analytical - Collects and researches data; Designs work flows and procedures.
•  Design - Generates creative solutions; Demonstrates attention to detail.
•  Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Works well in group problem solving situations.
•  Technical Skills - Shares expertise with others.
•  Customer Service - Responds promptly to customer needs; Solicits customer feedback to improve service; Meets commitments.
•  Oral Communication - Listens and gets clarification; Responds well to questions; Demonstrates strong group presentation skills; Participates in meetings.
•  Team Work - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views.
•  Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs.
•  Quality Management - Demonstrates accuracy and thoroughness.
•  Business Acumen - Understands business implications of decisions.
•  Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue.
•  Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time.     Excellent organizational skills, the ability to multi-task and prioritize.
•  Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition.
•  Adaptability - Adapts to changes in the work environment; Manages competing demands; Able to deal with frequent change, delays, or unexpected events.
•  Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
•  Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments.
•  Initiative - Volunteers readily; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities.
•  Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness.
•  Judgment - Displays willingness to make decisions; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process.
•  Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles.
•  Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Accepts responsibility for own actions.
•  Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance.

This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee.  The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor.  This job description is subject to revision at the discretion of the company.

Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.