Alliance GTM Lead, Adobe - Content Supply Chain

Alliance GTM Lead Adobe - Content Supply Chain

About Us

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first award-winning work for blue-chip client partners, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendys. The agency is recognized by the Forrester Wave Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and most recently Marketing Measurement & Optimization. In addition, VMLs specialist health network, VML Health, is one of the worlds largest and most awarded health agencies. VMLs global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency listed on the NYSE WPP. For more information, please visit www.vml.com and follow along on Instagram, LinkedIn, and X.

Alliance Solution Lead Adobe - Content Supply Chain

Job Posting Titles

• GTM Solution Lead - Adobe Alliance
• Solution Focus: WPP Open Content Supply Chain CSC
• Region: Global

The Opportunity

VML Enterprise Solutions is building differentiated joint GTM offerings at the intersection of WPP Open and Adobes Digital Experience toolset. We are looking for an experienced solution leader to own the development and go-to-market strategy for Content Supply Chain CSC solutions-starting with a US market focus and expanding globally over time.

This is a solution leadership role focused on building joint offerings, guiding client implementations, and enabling co-sell motions. You will work at the intersection of WPPs proprietary platforms and Adobes DX capabilities to create packaged solutions that address enterprise content challenges. Your work will shape how VML and Adobe go to market together on content transformation.

You will guide VMLs Customer Zero integration efforts, develop referenceable solution patterns, and advise sales teams on positioning and co-sell strategies. This is a foundational role that will define how VML differentiates in the Adobe ecosystem through WPP Open capabilities.

Role Summary

• Core Identity: Own the development and go-to-market strategy for joint WPP Open-Adobe Content Supply Chain solutions.
• Guide integration for VML Customer Zero, build packaged offerings, and enable co-sell motions with Adobe field teams.
• Role Framework: This role operates across four primary motions:
• Solution Development (35%): Define and build joint solution offerings combining WPP Open and Adobe DX capabilities.
• Client Advisory (25%): Guide Customer Zero implementation and advise on client solution design.
• Co-Sell Enablement (25%): Enable VML and Adobe sales teams on CSC positioning and use cases.
• Market Development (15%): Develop thought leadership and market presence for CSC solutions.

Accountability

You are accountable for solution readiness pipeline influence through CSC offerings and successful Customer Zero outcomes. Success is measured by solution adoption, deal influence, and market differentiation.

Core Responsibilities

• Solution Development (35%):
• Define and build joint solution offerings combining WPP Open and Adobe DX AEM Workfront, GenStudio Firefly, and related solutions.
• Develop solution architecture patterns for Content Supply Chain implementations.
• Create packaged offerings with clear scope, pricing frameworks, and delivery approaches.
• Collaborate with WPP Open product teams on integration requirements and roadmap.
• Client Advisory & Customer Zero (25%):
• Guide VMLs Customer Zero implementation as reference for CSC solutions.
• Advise client teams on solution design and implementation approach.
• Participate in executive briefings and solution workshops with key prospects.
• Develop referenceable case studies and proof points from implementations.
• Provide technical guidance on complex integration scenarios.
• Co-Sell & Market Enablement (40%):
• Enable VML sales teams on CSC solution positioning and qualification.
• Advise on co-sell motions with Adobe field teams.
• Coordinate with Adobe alliance team on joint GTM planning.
• Develop sales tools, battle cards, and discovery guides.
• Contribute to marketing content thought leadership and event presentations.
• Represent VML at Adobe events and industry conferences.
• Technology & AI Expectations:
• Deep fluency in partner AI offerings, e.g., GenAI automation, intelligent document processing.
• Lead development of AI-augmented solution offerings.
• Use company-approved AI tools to accelerate solution development, market analysis, and GTM content creation.
• Team Leadership & Management:
• Accountable for cross-functional outcomes on GTM and solution development.
• Success depends on ability to influence and align multiple stakeholders.
• Leadership expectations:
• Guides solution engineers and cross-functional teams on solution positioning and GTM execution.
• Influences internal investment decisions through business cases and market analysis.
• Builds cross-functional alignment on alliance solution strategy.

Success Metrics

• Solution offerings defined and market-ready.
• Customer Zero implementation completed and referenceable.
• Pipeline influenced through CSC positioning and XM target.
• Sales enablement delivered, teams trained, materials created.
• Adobe co-sell engagement on CSC opportunities.

Qualifications

• 12-15 years of experience in enterprise technology with deep expertise in content management, DAM, or marketing operations.
• Strong understanding of content supply chain challenges and enterprise content workflows.
• Experience with Adobe Experience Cloud AEM Workfront or related solutions.
• Track record of building and taking solutions to market.
• Ability to translate technical capabilities into business value propositions.
• Strong executive presence and ability to lead client workshops.
• Background in professional services consulting or enterprise software.
• Preferred experience with WPP Open or similar enterprise content platforms.
• Prior Adobe partner ecosystem experience.
• Familiarity with Adobe GenStudio Firefly or AI-powered content tools.
• Experience building joint GTM offerings with technology partners.
• Background in agency or holding company environments.
• Bachelors degree, MBA, or technical degree a plus.

Role Positioning

This is a solution leadership role-not a quota-carrying sales role, delivery lead, or back-office alliance manager. You will be client-facing and partner-facing, shaping how VML differentiates through WPP Open-Adobe capabilities. Success requires deep solution expertise, GTM acumen, and the ability to influence both internal teams and external partners.

About VML Enterprise Solutions

VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data, helping the worlds leading brands reimagine how they connect with consumers through the intelligent application of technology.

Base Salary Range

The base salary range for this position at the time of this posting is $100,000-$230,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Click WPP Benefits for more details.

Hybrid Work Arrangement

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why weve adopted a hybrid approach with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP VML is an Equal Opportunity Employer

WPP VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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