Agentic Commerce | GEO Consultant

We Are

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

Overview

We are seeking a consultant to support the design and delivery of generative engine optimization and agentic transformation initiatives for clients. This role will focus on helping companies adapt to a new model of customer engagement where AI-powered agents, conversational interfaces, and intelligent systems influence how products are discovered, evaluated, and transacted.

As customer discovery rapidly shifts from traditional search engines to AI-driven experiences, conversational interfaces, and generative platforms, organizations must rethink how their brands are surfaced, interpreted, and recommended. This consultant will help clients navigate this transformation generative search optimization, content and entity strategy, technical SEO alignment, and AI visibility measurement

You will work across SEO, content, PR, analytics, and development to drive scalable improvements in how brands appear within LLM-powered environments such as ChatGPT and Perplexity.

The ideal candidate organic search, technical optimization, and content strategy with a strong understanding of how AI systems evaluate, cite, and recommend information.

Job Responsibilities

GEO Strategy & Performance Support

• Support the execution of GEO strategies across multiple clients, contributing to visibility growth in AI-driven search experiences (ChatGPT, Perplexity, etc.)
• Assist in building and maintaining GEO roadmaps aligned to brand and business goals
• Contribute to testing frameworks that evaluate drivers of LLM visibility, citations, and brand inclusion
• Analyze performance data to identify trends and optimization opportunities

Optimization & Implementation

• Identify and implement opportunities to improve AI discoverability, including:

• Structured content improvements (clarity, depth, formatting, FAQs)

• Technical SEO best practices (crawlability, indexing, internal linking, canonicals)

• Schema and structured data recommendations

• Entity optimization (brand, product, and topic alignment)

• Collaborate with content strategists and writers to develop LLM-friendly, citation-worthy content

• Conduct audits of client sites and digital ecosystems to identify gaps impacting generative performance

• Support implementation of optimization recommendations across client environments

Reporting, Insights & Measurement

• Track and report on GEO performance metrics such as:

• LLM citations and brand mentions

• Share of voice in generative results

• Prompt/query visibility coverage

• Sentiment and recommendation trends

• Develop reports and dashboards to communicate performance and insights

• Translate data into actionable recommendations with guidance from senior team members

Cross-Functional Collaboration

• Collaborate with SEO, PR, content, analytics, and development teams to support aligned GEO initiatives
• Contribute to integrated campaigns where SEO, content, PR, and technical improvements influence AI visibility
• Support internal and client education efforts on generative search trends and best practices

Experimentation & Industry Monitoring

• Stay informed on emerging trends in generative search, AI discovery, and search engine updates
• Participate in GEO testing initiatives and document learnings
• Contribute to development of internal best practices and knowledge sharing

Client Collaboration & Delivery Support

• Work as part of a multidisciplinary consulting team delivering transformation initiatives for clients.
• Support project teams with research, analysis, and documentation.
• Assist in preparing client presentations, reports, and deliverables.
• Participate in client workshops and working sessions to gather insights and requirements.
• Contribute to internal knowledge sharing and capability development.