Advertising Director

C&K Market has an opportunity for an Advertising Director at the Medford, Oregon office.

C&K Market is employee owned and has 37 grocery stores in Oregon and California. Store names are Ray's Food Place, Bruno's Shop Smart, Shop Smart, and C&K Market.

This position is eligible for all company benefits, including 401(k) and the company ESOP (Employee Stock Ownership Plan).

POSITION SUMMARY

The Advertising Director is responsible for leading and managing all advertising, promotional, and brand communication efforts for the company. This position oversees the planning, development, execution, and evaluation of advertising campaigns across all departments, including Grocery, Bakery/Deli, Meat, and Produce. The Advertising Director directs all-digital, social media, radio, television, print, and in-store advertising initiatives while ensuring brand consistency, budget control, and effective vendor relationships. This role manages two direct reports.

ESSENTIAL FUNCTIONS/SKILLS:

Advertising & Marketing Leadership

• Develop, implement, and oversee comprehensive advertising strategies that support company sales goals and brand objectives.
• Create and manage advertising campaigns for Grocery, Ace Hardware, Bakery/Deli, Meat, and Produce departments.
• Coordinate seasonal, promotional, and event-based marketing initiatives across all store locations.
• Ensure all advertising materials maintain consistent branding, messaging, and visual standards.

• Direct all digital advertising efforts, including social media, website promotions, email marketing, and online campaigns.
• Manage traditional advertising channels, including radio, television, print, direct mail, and outdoor advertising.
• Oversee production schedules, campaign timelines, and media placement deadlines.
• Evaluate campaign effectiveness and adjust strategies based on performance metrics and market trends.

• Direct Advertising Coordinators in maintaining communication with all vendors, suppliers, media representatives, printers, and production partners.
• Negotiate advertising rates, contracts, and service agreements to maximize value and efficiency.
• Maintain strong working relationships with external agencies and promotional partners.

• Develop and manage the annual advertising department budget.
• Monitor advertising expenditures and ensure campaigns remain within approved budgets.
• Analyze return on investment (ROI) and recommend cost-effective advertising opportunities.
• Prepare financial reports and budget forecasts for executive leadership.

• Supervise and support Advertising Coordinators and other department staff.
• Collaborate with store operations, merchandising, department managers, and executive leadership to align advertising efforts with company objectives.
• Provide creative direction and project oversight for advertising content and promotional materials.
• Foster a collaborative and results-oriented work environment.

• Ensure all advertising complies with company policies, industry regulations, and legal requirements.
• Review advertising content for accuracy, pricing, and promotional consistency.
• Maintain high standards for quality, creativity, and customer engagement.

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field preferred.
• Minimum of 5 years of experience in advertising, marketing, or media management, preferably in grocery retail or multi-location retail operations.
• Experience managing advertising budgets and multi-channel marketing campaigns.
• Strong knowledge of digital marketing, social media platforms, print production, radio, and television advertising.
• Proven leadership and project management skills.
• Excellent communication, negotiation, organizational, and analytical abilities.
• Proficiency in Microsoft Office and marketing/design software platforms.

• Retail grocery advertising experience.
• Knowledge of promotional planning and merchandising support.
• Ability to manage multiple deadlines in a fast-paced environment.
• Creative problem-solving and strategic planning capabilities.

• Primarily office-based with periodic store visits and vendor meetings.
• Occasional travel may be required.
• Ability to work flexible hours during major promotions, holidays, or special events.