Note: Candidate will have to do either one onsite interview or laptop pick up in person at nearest PS office. All contractors should be able to go 2-3x days a week at client site or nearest PS location. No more 100% remote is allowed.
Adobe Real-Time CDP Architect (AEP / RTCDP)
Role Overview
We are seeking an experienced Adobe Real-Time CDP Architect with 10+ years in customer data, MarTech, and digital architecture, including 6+ years of hands-on experience designing and implementing Adobe Experience Platform (AEP) and Real-Time CDP (RTCDP) solutions at enterprise scale.
This role will lead the end-to-end architecture of unified customer data solutions, enabling real-time personalization, identity resolution, and multi-channel activation across digital and operational ecosystems.
Key Responsibilities
1. Architecture & Strategy
- Lead end-to-end Adobe RTCDP architecture design, translating business objectives into scalable data, identity, and activation frameworks.
- Define enterprise customer data strategy aligned with marketing, analytics, and digital transformation initiatives.
- Conduct discovery and journey-mapping workshops to define onboarding, lifecycle, engagement, and personalization use cases.
2. Data Modeling & Identity
- Design and implement XDM schemas, datasets, and data models aligned with enterprise data standards.
- Define and manage identity namespace strategy, identity stitching rules, and profile unification logic.
- Architect unified customer profiles integrating CRM, behavioral, transactional, and offline data sources.
- Improve cross-channel visibility and personalization accuracy through robust identity resolution frameworks.
3. Data Ingestion & Integration
- Architect and oversee data ingestion pipelines (batch, streaming, API-based) using AEP connectors, Data Streams, and Edge Network.
- Ensure reliable, scalable, and real-time data availability across systems.
- Integrate AEP with external enterprise platforms (CRM, analytics, data warehouses, marketing automation tools).
4. Segmentation & Activation
- Develop audience models and segmentation frameworks within RTCDP.
- Enable activation across Adobe Target, Adobe Journey Optimizer (AJO), and external destinations.
- Design and implement journey orchestration logic using behavioral triggers, conditional rules, and profile attributes.
- Support lifecycle marketing, re-engagement, and personalization strategies.
5. Governance, Compliance & Quality
- Establish data governance, consent management, and privacy frameworks aligned with regulatory and enterprise standards.
- Define QA processes, data validation standards, and monitoring frameworks.
- Develop measurement and performance reporting frameworks for customer data activation.
6. Leadership & Collaboration
- Serve as a strategic bridge between marketing, analytics, data engineering, and IT teams.
- Translate business requirements into scalable technical designs and implementation roadmaps.
- Provide architectural guidance, best practices, and mentorship to implementation teams.
Required Qualifications
- 10+ years of experience in customer data platforms, MarTech, or digital architecture.
- 6+ years of hands-on experience with Adobe Experience Platform (AEP) and Real-Time CDP.
- Deep expertise in XDM schema design, identity resolution, and unified profile architecture.
- Strong experience with audience segmentation and multi-channel activation strategies.
- Experience integrating AEP with CRM, analytics, and enterprise data systems.
- Strong understanding of data governance, privacy, and consent management frameworks.