Adobe Alliance Sales Partner (CPG/Retail)

About Us

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first award-winning work for blue-chip client partners, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendys.

The agency is recognized by the Forrester Wave Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and most recently Marketing Measurement & Optimization. In addition, VMLs specialist health network, VML Health, is one of the worlds largest and most awarded health agencies.

VMLs global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency and can be found at www.vml.com and on Instagram, LinkedIn, and X.

Adobe Alliance Sales Partner

Location: Remote, Hybrid, Vertical Focus: Consumer Packaged Goods (CPG) Retail

The Opportunity:

VML Enterprise Solutions is expanding its Adobe alliance sales capability to drive growth in the CPG and Retail sectors. We are looking for an experienced alliance seller to own Adobe-centric revenue for these industries, identifying and pursuing and closing VML billable opportunities through strategic coordination with Adobe field teams and VML account leadership.

Role Summary:

This is a quota-carrying alliance sales role focused on driving Adobe-centric client engagements. You will work alongside Adobes industry sellers to identify transformation opportunities, position VMLs Adobe implementation capabilities, and close complex deals. Your success depends on your ability to build trusted relationships with both Adobe partners and VML account teams while navigating complex enterprise sales cycles.

Core Responsibilities:

• Client Engagement (40%):
• Lead Adobe-centric sales pursuits from initial qualification through contract close
• Develop and present VMLs Adobe capabilities to C-suite and senior marketing technology leaders
• Position Adobe Experience Platform AEM Real-Time CDP and Journey Optimizer for CPG and retail use cases
• Facilitate executive briefings and workshops with clients and Adobe leadership
• Navigate complex procurement processes in CPG and retail organizations
• Partner Coordination (35%):
• Build and maintain trusted relationships with Adobe industry sales teams focused on retail and CPG
• Participate in joint account planning with Adobe field sellers
• Coordinate with Adobe on opportunity registration and deal support
• Attend Adobe partner events and leverage partner programs
• Represent VML at Adobe Summit retail industry events and customer engagements
• Internal Orchestration (25%):
• Collaborate with VML account teams to identify Adobe opportunities within existing client relationships
• Coordinate solution architects and pre-sales resources for pursuits
• Partner with delivery leadership to ensure sold work transitions smoothly
• Contribute to Adobe alliance strategy and GTM planning for CPG Retail
• Maintain accurate pipeline and forecast in VML systems

Success Metrics:

• Revenue closed against annual quota target
• Pipeline coverage 3-4x quota target
• Win rate on qualified Adobe opportunities
• Adobe field team engagement, joint calls, account plans, QBRs
• Number of accounts actively covered with Adobe

Qualifications:

• 8-12 years of enterprise sales experience with significant experience selling technology services or solutions
• Track record of achieving quota in complex consultative sales environments (3M annually)
• Experience selling into CPG or Retail industries
• Familiarity with Adobe Experience Cloud solutions (AEM Analytics, Real-Time CDP, Journey Optimizer or comparable enterprise marketing platforms)
• Demonstrated ability to navigate partner ecosystems and coordinate with partner field teams
• Strong executive presence and ability to engage C-suite stakeholders
• Background in professional services consulting or systems integration
• Prior experience in Adobe partner ecosystem, SI agency, or Adobe direct
• Existing relationships with Adobe field sales in North America
• Adobe certifications or deep product knowledge
• Experience with omnichannel commerce, personalization, or customer data platforms
• Track record selling into major CPG brands or retail enterprises
• Experience with WPP or holding company environments
• Bachelors degree, MBA, or technical degree a plus

Role Positioning:

This role is a quota-carrying client-facing alliance seller, not a back-office alliance manager, pure marketing function, or technical pre-sales role. You will be in the room with clients and partners regularly. You will own your number and be accountable for revenue outcomes. Success requires strong sales execution, relationship-building with Adobe, and the ability to orchestrate VML resources to win complex deals.

About VML Enterprise Solutions:

VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data, helping the worlds leading brands reimagine how they connect with consumers through the intelligent application of technology.

VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.