The Admissions & Strategic Promotion Manager is the primary driver of school growth and enrollment success.
This is a high-impact, results-oriented role combining direct sales—navigating prospective families through the sales journey to exceed enrollment targets—with strategic digital promotion via high-energy marketing and social media campaigns.
Key Responsibilities
Lead Management: Qualify and follow up on all website inquiries, managing the pipeline from initial contact to confirmed enrollment.
On-Site Engagement: Coordinate and lead school tours, Virtual Info Sessions, and Admissions meetings.
Events: Plan and execute major recruitment events, including Open Houses (logistics, reminder calls, program planning, and team briefing).
Family Retention: Collaborate with the Head of School to monitor returning families and implement initiatives to increase school attractiveness.
Content & Branding: Centralize the collection of photo/video content; create promotional materials (brochures, flyers, banners) and ensure consistent brand messaging across all platforms.
Digital Ecosystem: Manage website updates, SEO strategy, and CRM integration, using Google Analytics to track and optimize performance.
Lead Nurturing: Design automated email "drip" campaigns and newsletters to engage prospective and returning families.
Event Leadership: Organize and lead promotional events and Open Houses to drive recruitment and community awareness.
Social Media: Oversee all social media platforms to increase brand awareness and community engagement.
Enrollment Tracking: Maintain the "Masterfile" and admissions folders; ensure all required documentation is collected and organized.
Systems Management: Manage the admissions through FACTS (application/enrollment packets) and Calendly for scheduling.
Reporting: Present weekly dashboards (trends, and enrollment numbers) to management and the Board.
Financial Aid Coordination: Synchronize with the finance department to ensure enrollment decisions align with financial aid allocations.
Sales & Lead Conversion Expertise
Creativity
Analytical Mindset
Digital Expertise
Flexibility & Adaptability
Communication & Soft Skills
Languages: Fluent English is required; French is a significant advantage.