$92,000–$137,750 Per Year
Advertising, Animation, Brand Management, Brand Marketing (Branding), Brochures, Budget Management, Channel Strategies, Copy Writing, Digital Asset Management, Documentation, Fitness, International Marketing, Interpersonal Skills, Inventory Management, LinkedIn, Marketing, Marketing Communications, Marketing/Sales Collateral, Matrix Management, Medical Equipment, Microsoft Office, Performance Reviews, Presentation/Verbal Skills, Process Improvement, Production Schedule, Project/Program Management, Public/Media/Press/Analyst Relations, Sales Management, Social Media, Storyboards, Team Lead/Manager, Time Management, Trade Shows
Life Unlimited.
At Smith+Nephew we design and manufacture technology that takes the limits off living.
Reporting to the Account Team Lead, this role is responsible for supporting and guiding the positioning, messaging and channel strategies as well as all marketing communications assets and integrated communications plans for assigned Global Marketing franchise teams and corresponding products.
This is a hands-on global position responsible for managing all project requests through the Global Marcom process. Acts as a strategic partner to Global Marketing which includes supporting with value propositions, positioning and messaging, integrated communications strategies across target audiences (HCP, Patient, General Public, others), collateral creation, approval, channel strategies, dissemination and tradeshows. Works globally, liaising with partners across Smith+Nephew to ensure understanding of key market and customer factors and aligns communications approach and asset toolbox accordingly. Assets can include digital and print brochures, technique guides or surgical techniques, advertising, video, animations, digital assets and social media, among others. Collateral creation includes copywriting of headlines and body copy as well as storyboards. Acts as brand manager, ensuring S+N appropriate branding approach.
What will you be doing?
- Align project priorities in line with business and franchise focus, needs and deadlines.
- Act as the liaison between the creative department, related departments and the client with regards to providing production schedules, critical milestones and general updates.
- Continuously interface with the Digital Asset Management to ensure projects follow the proper workflow and approval processes.
- Ensure accuracy and maintenance of literature inventory including online literature ordering system.
- Ensure that all projects are delivered on time and on budget.
Other responsibilities include:
- Guide/lead Strategy, Positioning and Messaging planning and execution with marketing teams.
- Build global reach of the produced promotional assets.
- Facilitate briefings, reviews with internal staff and partners.
- Keep creative and production staff apprised of project priorities and due dates.
- Expedite "rush" projects while maintaining orderly flow of daily work.
- Ensure full approval of all collateral.
- Support distribution of collateral to relevant sources (integrated approach).
- Recommend and implement process improvements.
- Keeps others informed of conflicts and delays.
- Obtain deadline extensions when necessary.
- Ensure timely release of all artwork with appropriate documentation to outside sources.
- Responsible for guiding the positioning, messaging and channel strategies for Global Marketing franchises teams and corresponding products.
Project Management
- Collateral creation including copywriting and storyboard development.
- Liaise with creative team.
- Continuously interfaces with the Digital Asset Management (DAM) System to ensure projects follow the proper workflow and approval processes.
- Ensures maintenance and distribution of collateral and toolboxes on a global level with an integrated approach.
- Ensures global approach by interacting with the regions and countries.
- Global tradeshows.
What will you need to be successful?
Education
- Bachelor´s degree in business, marketing, communication, PR, or closely related field.
Experience
- 5+ years in marketing communications, communications, PR, marketing or closely related field.
- Experience in a global organization or global exposure/experience preferred.
- Medical device marcom and agency background a plus.
- Digital communications experience a plus.
Skills & Competencies
- Solid understanding of integrated marketing communications as a subject field including theoretical concepts.
- Omnichannel marketing with a focus on digital.
- Advanced project management skills.
- Stakeholder and agency management.
- Copywriting and creative understanding.
- Ability to work in a dynamic matrix organization.
- High interpersonal skills, goal oriented, hands-on, flexible, creative.
- Proficient presentation skills.
- Strong Microsoft Office skills.
You. Unlimited.
We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.
- Inclusion and Belonging: Committed to Welcoming, Celebrating and Thriving on Belonging. Learn more about Employee Inclusion Groups on our website.
- Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Options, Tuition Reimbursement.
- Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day.
- Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program.
- Training: Hands-On, Team-Customized, Mentorship.
- Extra Perks: Discounts on fitness clubs, travel and more!
The anticipated base compensation range for this position is $92,000 - $137,750 USD annually. The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location. It is not typical for an individual to be hired at the high end of the range for their role at Smith + Nephew. Compensation decisions are dependent upon the facts and circumstances of each position and candidate. In addition to base pay, we provide competitive bonus and benefits, which include medical, dental, and vision coverage, 401k, tuition reimbursement, medical leave programs, parental leave, and generous PTO, paid company holidays annually and 8 hours of Volunteer time and a variety of wellness offerings such as EAP.
Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
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S
Smith & Nephew Plc
The Group has a history dating back 160 years to the family enterprise of Thomas James Smith who opened a small pharmacy in Hull, England in 1856. On his death in 1896, his nephew Horatio Nelson Smith took over the management of the business.
Thomas James Smith black and white photograph
Image: Thomas James Smith
A few days after the declaration of World War 1 in 1914, Horatio Nelson Smith (the nephew of the company founder T. J Smith) met with an envoy of the French President in London. The company was awarded a contract to supply £350,000 of surgical and field dressings, to be delivered in five months.
By the late 1990s, Smith & Nephew had expanded into being a diverse healthcare conglomerate with operations across the globe, including various medical devices, personal care products and traditional and pioneering woundcare treatments.
In 1998, Smith & Nephew announced a major restructuring to focus management attention and investment on three business units — wound management, endoscopy and orthopaedics — which offered high growth and margin opportunities.
Smith & Nephew was incorporated and listed on the London Stock Exchange in 1937 and in 1999 the Group was also listed on the New York Stock Exchange.
In 2001, Smith & Nephew became a constituent member of the FTSE-100 index in the UK. This means that Smith & Nephew is included in the top 100 companies traded on the London Stock Exchange measured in terms of market capitalisation.
Today, Smith & Nephew is a public limited company incorporated and headquartered in the UK and doing business in many countries around the world.