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26-27 Catholic Charities Marketing Associate VISTA - Atlanta

AmeriCorps

Smyrna, GA

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JOB DETAILS
SKILLS
Analysis Skills, Best Practices, Campaigns, Customer Relationship Management (CRM), Fundraising, Industry Standards, Interviewing Skills, Mail Processing, Marketing, Nonprofit, Persona/Avatar Development, Return on Investment (ROI), Social Media, Trend Analysis, Veterans Health Information Systems Technology Architecture (VISTA)
LOCATION
Smyrna, GA
POSTED
30+ days ago
  • Audit Communication Channels: Evaluate all active communication platforms, including social media and CRM, to measure effectiveness and ROI - Determine which campaigns succeed and analyze the factors driving their impact - Compare CCA's communications approach to current nonprofit and industry standards - Produce a clear report where the Mission Advancement team can strengthen efforts - Study supporter trends, and identify patterns that inform engagement strategies - Conduct Staff Interviews: Meet with key team members to understand supporter-engagement goals and integrate insights into persona development - Create Supporter Personas: Build personas, including up-and-coming segments, to guide targeted fundraising - Assess Reporting & Mailing Practices: Review agency processes for reporting and mailing efforts and compare them to longstanding nonprofit best practices - Develop Annual Calendars: build current-year supporter communications calendar and templates for future

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AmeriCorps