(USA) Senior Manager, Digital Media - Social Culture Strategy

USA - Senior Manager, Digital Media - Social Culture Strategy

221 River St Hoboken, NJ 07030-5989 R-2404264

Loading map...

$108,000 - $216,000/yr

Regular/Permanent

Salaried

Position Summary

As Senior Manager, Social Content Strategy, you will help shape how Walmart shows up in culture by leading the development of original-to-social, social-first storytelling that goes beyond trend participation to establish a distinct and ownable brand presence.

This role is critical to evolving Walmart from a brand that effectively reacts to cultural moments on social to one that proactively leads them. You will define Walmart's unique channel presence, set strategic direction for original social content, and guide teams in creating culturally resonant work that drives meaningful engagement and long-term brand impact.

This is a highly collaborative, hands-on role for a forward-thinking strategist who has personally created social content end-to-end and brings the executive communication skills required to influence senior stakeholders and partners. You have a strong point of view on where social is going, and the credibility and confidence to help get the brand there.

What Youll Do

• Lead the evolution of Walmart's organic social content strategy across platforms including TikTok, Instagram, YouTube, Facebook, and X - with a focus on developing original, proactive social-first strategies that establish Walmart as a cultural leader
• Define and champion Walmart's original channel presence by creating ownable content frameworks, formats, and points of view that drive sustained cultural relevance beyond trend-based participation
• Identify micro and macro cultural trends and determine Walmart's unique role within them - clearly distinguishing when to react in real-time versus when to proactively shape original social narratives or content series
• Partner closely with retail category marketers to support business and merchandising priorities, and with brand and campaign teams to activate full-funnel initiatives through a social-first lens
• Collaborate with internal creative teams and external agency partners to develop high-performing, platform-first creative - owning the social content process end-to-end, from strategic briefing and concept development through execution, launch, and performance analysis
• Establish and evolve internal and external working relationships and processes that unlock more integrated, efficient, and impactful social content planning and execution
• Provide social thought leadership across the organization, advocating for social-first ideas and helping stakeholders understand how original social content can advance both brand and business goals

Required Qualifications

• Bachelor's degree in marketing, business, or a related field, and 7+ years of experience in social media, content, or brand marketing (5+ years considered with exceptionally strong experience)
• Deep expertise in social content and marketing strategy, with a strong understanding of platform nuances, emerging social trends, and creative best practices
• Demonstrated experience personally owning social content development end-to-end, with a clear understanding of what it takes to concept, produce, and execute original social content at scale
• Proven success leading culturally relevant social content and campaigns that build conversation, engagement, and brand affinity
• Strong immersion in culture and entertainment, with a clear point of view on what is relevant now - and what is coming next
• Exceptional organizational skills and the ability to lead multiple projects simultaneously, from strategy through execution, while pulling in the right partners at the right time
• Exceptional executive communication and presentation skills, with the confidence to articulate strategic points of view, influence senior leaders, and balance compelling storytelling with data-backed insights
• Demonstrated gravitas and ability to advocate for social-first and culturally ambitious ideas while gaining buy-in from executive leadership, internal partners, and external agencies
• Adaptable and resilient mindset, with the ability to navigate evolving social platform algorithms, tools, and priorities in a fast-moving environment

Why You'll Love This Role

You'll have the opportunity to help define how one of the world's most iconic brands shows up on social - shaping original content experiences that reach millions of customers every day, influence culture, and drive meaningful brand impact at scale.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

• Bachelor's degree in Marketing, Business, or related field and 3 years' experience in marketing or related field OR 5 years' experience in marketing or related field

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

• Digital marketing (for example, affiliate marketing, display advertising)
• Leading a cross-functional team

Primary Location

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Benefits You'll Enjoy

• Discount Card: Get 10% off Walmart associates are eligible for a 10% discount card on most regular-priced items and fresh produce in-store and on select items at Walmart.com. Eligible after 90 days of employment.
• Live Better U: Earn a degree or in-demand skills certificates with no debt- Walmart covers 100% of tuition and books.
• Walmart Academy: Grow your skills Ready to grow your career? Walmart Academy offers job-specific retail training and leadership courses to help Associates reach their career goals.
• Financial perks: Enjoy 401(k) matching and stock purchase plans.
• Paid time off: Take a break as needed for vacation, sick leave, holidays, parental leave, and more.
• Comprehensive health benefits: Medical, dental, vision, and wellness programs for you and your family.
• Wellbeing programs: Access mental health resources and assistance programs for life's challenges.
• Career growth opportunities: Training, leadership programs, and clear paths to advance.

Life at Walmart

Imagine a workplace surrounded by innovation.

At Walmart's new Home Office in Bentonville, Arkansas, we're redefining what it means to work at a global leader.

Set on 350 acres of thoughtfully revitalized land, our new campus seamlessly integrates the charm of Northwest Arkansas with cutting-edge design and technology. From biking trails and outdoor courtyards to flexible, tech-enabled workspaces, every detail reflects our commitment to sustainability, connection, and culture.

With amenities like on-site childcare at our Little Squiggles Children's Enrichment Center, the Walton Family Whole Health & Fitness Center, and a vibrant food hall featuring local and international favorites, we're creating a space where work-life balance isn't just a goal-it's a reality.

Beyond the campus, Bentonville offers a dynamic lifestyle with world-class dining, art at the Crystal Bridges Museum, and countless outdoor activities.

Whether you're exploring High South cuisine, enjoying live performances at our new amphitheater, or cycling the Razorback Greenway, you'll experience the perfect blend of small-town charm and big-city amenities.

Join us at Walmart and grow your career alongside a community that feels like home.

This isn't just a workplace-it's a destination for leaders eager to make a difference.