["Senior Manager, Retail Marketing, Target","Senior Manager, Retail Marketing, Target"]

Senior Manager, Retail Marketing, Target

You are the primary architect of the "Total Store" experience for Paramount's brands and franchises. Your goal is to create a seamless shopper journey where fans can discover products in every department—from apparel and home décor to toys andfood—all supported by a unified, high-impact marketing strategy.

Responsibilities include but not limited to:

• Cross-Category Strategy: Lead "Total Store" marketing initiatives.
• Joint Business Planning (JBP): Partner with internal sales and licensing leads to develop and present "marketing-first" pitches to retail buyers while aligning and delivering on budget.
• Retail Media Management: Strategize and execute full-funnel campaigns within the retailer's digital ad network.
• Omnichannel Execution: Own the "digital shelf."
• Visual Merchandising & Creative: Collaborate with the Global Creative Group to oversee the design of Point-of-Purchase (POP) materials.
• Seasonal & Event Leadership: Lead the studio's presence in major retail seasonal windows.
• Data-Driven Optimization: Analyze weekly Point-of-Sale (POS) and shopper loyalty data to track campaign ROI.

Basic Qualifications:

• Experience: 5–8+ years in retail, shopper, or channel marketing, specifically managing a high-volume, multi-category mass retail account.
• Additional Qualifications: Category Versatility: Deep knowledge of various retail lifecycles.
• Stakeholder Diplomacy: Proven ability to act as the "connective tissue" between internal licensing category managers and external retail merchants and marketing leads.
• Strategic Vision: Ability to think and act strategically, finding opportunities to place products in nontraditional aisles to capture "cross-basket" sales.

Paramount Skydance Corporation is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others.

Hiring Salary Range: $110,400.00 - 165,600.00. The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.

The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

Paramount is an equal opportunity employer (EOE) including disability/vet. At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all.