Sales Executive, Employee Benefits - Job Description
Position Summary
The Sales Producer is responsible for generating new business opportunities within a defined market while building, maintaining, and growing a book of business. This role is accountable for developing and executing a personal sales strategy, achieving annual production goals, and collaborating across teams to deliver comprehensive insurance and risk management solutions. The position is both strategic and hands-on, requiring proactive prospecting, relationship development, and consultative sales expertise to support organizational growth.
Key Responsibilities
Functional Leadership & Ownership
• Ownership of personal sales pipeline and business development strategy.
• Accountability for achieving annual production goals and revenue targets.
• Acts as a subject matter expert on insurance products and services.
• Partners with internal teams to align solutions with client needs.
Hands-On Execution & Delivery
• Proactively sources and develops new client opportunities through networking, referrals, and cold outreach.
• Conducts needs assessments and evaluates existing insurance programs.
• Designs customized insurance and risk management solutions.
• Develops and delivers presentations and implements closing strategies to secure business.
Reporting, Quality & Operational Support
• Maintains accurate and timely records of all sales activities in CRM systems.
• Tracks prospecting efforts, client interactions, and closed business.
• Ensures accuracy of client data, proposals, and sales documentation.
• Monitors pipeline performance and proactively addresses gaps.
Cross-Functional Partnership & Integration
• Collaborates with service teams and practice leaders to deliver integrated client solutions.
• Partners with colleagues to identify cross-sell opportunities across multiple lines of coverage.
• Ensures smooth handoffs and strong internal alignment to support client success.
Growth, Change & Special Initiatives
• Builds and expands a book of business year over year.
• Participates in community, industry, and networking events to develop long-term prospect pipelines.
• Remains adaptable to market changes, competitive dynamics, and evolving client needs.
Process Improvement & Best Practices
• Continuously refines sales approach and prospecting techniques to improve outcomes.
• Stays current on industry trends, regulatory changes, and new product offerings.
• Contributes to promotional initiatives, seminars, and business development strategies.
Accountability
The role is accountable for delivering consistent sales results aligned with annual production goals, maintaining a high level of pipeline activity, ensuring accuracy and integrity of CRM data, building strong client relationships, and contributing to overall revenue growth through new business and cross-selling efforts.
Qualifications
Required
• 3-5+ years of related experience in insurance brokerage sales or equivalent.
• Proven success in generating new business.
• Experience with Property & Casualty, Life & Health, Personal Lines, or Retirement Planning.
• Active and appropriate insurance licensing.
• Strong analytical, communication, and relationship-building skills.
Preferred
• Experience developing long-term client portfolios and networks.
• Demonstrated success in cross-selling multiple insurance products.
• Active involvement in industry organizations or community networking groups.
• Familiarity with CRM platforms such as Microsoft Dynamics or similar tools.
Key Competencies
• Ownership & Accountability
• Consulting & Influence
• Relationship Building
• Results Orientation
• Communication Skills
• Business Acumen
• Strategic Prospecting
• Adaptability & Resilience
• Analytical Thinking