TCL North America, a leading global consumer technology company, is seeking a dynamic and strategic Communication & Events Manager to help shape how our brand is discovered, experienced, and trusted in an increasingly competitive and AI-influenced media landscape. This role sits at the intersection of earned media, owned storytelling, influencer engagement, and event execution, translating product and brand strategy into high-impact external visibility and memorable brand experiences.
The Communication & Events Manager will play a critical role in elevating TCL's presence across media, digital platforms, and live brand moments, ensuring consistency between what we say and how we show up. This individual will own communications initiatives end-to-end, support high-profile events and partnerships, and help ensure TCL delivers a premium, cohesive, and commercially impactful brand experience across all touchpoints.
The ideal candidate brings a strong understanding of the consumer electronics landscape, excels in both storytelling and execution, and is comfortable managing multiple initiatives across communications and event environments.
Duties may include but are not limited to:
Communications Strategy & Execution
Support the development and execution of integrated communications programs that align earned, owned, and influencer channels with business and marketing objectives.
Translate product launches, brand initiatives, and partnerships into compelling narratives that resonate across media, digital platforms, and AI-driven discovery channels.
Ensure messaging is clear, consistent, and aligned across communications and live event experiences.
Earned Media & Press Relations
Build and maintain relationships with journalists, editors, and content creators across technology, consumer, and lifestyle verticals.
Execute proactive and reactive media outreach, including drafting pitches, preparing briefing materials, coordinating interviews, and managing follow-ups.
Support media strategy to strengthen brand authority, increase share of voice, and drive high-quality coverage.
Events, Activations & Brand Experience
Lead communications support for product launches, brand campaigns, and key events including press briefings, trade shows, and experiential activations.
Act as project manager for regional press events, retailer activations, and mid-scale brand experiences, overseeing planning, logistics, timelines, and on-site execution.
Partner with internal teams and external agencies to support marquee events (e.g., CES, Super Bowl, Olympic partnerships), ensuring TCL delivers a premium and memorable brand presence.
Coordinate communications tied to key brand partnerships and sponsorships across sports, entertainment, and technology.
Ensure events are amplified through integrated media, social, and influencer strategies to drive consumer engagement and demand.
Influencer & Creator Engagement
Support identification and management of influencers and creators aligned with brand strategy and campaign goals.
Coordinate content development and publishing timelines to complement earned media and event activations.
Track and report on influencer performance, engagement, and campaign impact.
Measurement & Insights
Monitor media coverage, sentiment, and share of voice using media intelligence and analytics tools.
Develop reporting summaries and dashboards to evaluate campaign and event performance.
Contribute to a test-and-learn approach to continuously improve communications and event effectiveness.
Partner cross-functionally to ensure events and campaigns generate measurable consumer demand and brand lift.
Writing & Editorial Development
Develop and edit high-quality communications materials including press releases, messaging frameworks, executive talking points, and owned content.
Ensure all materials reflect brand voice, accuracy, and consistency across channels.
Qualification/Requirements:
Must Haves
3–5 years of experience in communications, public relations, events, or brand communications (agency or in-house).
Experience supporting technology, consumer electronics, or lifestyle brands.
Demonstrated experience with media outreach, press engagement, and event support or execution.
Strong writing, editing, and organizational skills.
Experience supporting product launches, campaigns, and live or virtual events.
Familiarity with media monitoring tools and performance reporting.
Ability to manage multiple priorities and operate effectively in a fast-paced, cross-functional environment.
Nice to Haves
Experience working in a global or matrixed organization.
Exposure to influencer and creator programs.
Understanding of how earned media integrates with social and digital amplification.
Interest in how communications influences AI-driven search and content discovery.
Personal or professional experience with content creation (social, video, editorial).
Working Conditions:
This is an on-site position in Irvine.
Occasional travel may be required to support partner engagement and industry initiatives.
Typical office environment with potential for limited after-hours support during key launches or campaign activations.
Cognitive and Physical Demands:
Daily: Extended periods of sitting, computer work, keyboarding, and repetitive wrist and hand movements.
Frequent: Application of professional judgment aligned with company policies and values; learning and utilizing new software systems.
Benefits:
Vacation: Starting at 15 days per year
Health & Wellness Days: 10 days per year (prorated based on start date)