Digital Marketing Analytics Strategist
We are seeking a highly skilled Digital Marketing Analytics Strategist to support our Government Programs and M&R acquisition portal marketing efforts. This role will encompass broker marketing, portal marketing, and the end-to-end consumer acquisition experience marketing. The ideal candidate will have a strong ability to translate data into actionable insights and make compelling recommendations through executive-level storytelling.
Primary Responsibilities:
- Act as a thought leader, inspiring teams to adopt and expand data-driven decision-making practices.
- Design, build, and deliver reports and dashboards that provide actionable insights to improve key objectives.
- Collaborate with stakeholders to define measurement plans and develop a strategic roadmap to advance analytics maturity.
- Harness data to assess and fine-tune campaign performance and optimize the user experience on websites.
- Guide in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes.
- Proven ability to collaborate with various stakeholders to define use cases and develop actionable roadmaps to achieve organizational objectives.
- Oversee and guide a team conducting current-state analyses of analytics capabilities.
- Analyze metrics from both IT and business sides to derive actionable insights.
- Translate data into compelling recommendations and present them through executive-level storytelling.
- Utilize AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO, to optimize marketing efforts.
- Collaborate with cross-functional teams, including IT, business, and marketing, to ensure alignment and achieve marketing goals.
- Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
Required Qualifications:
- 8+ years of advanced experience conducting comprehensive assessments of analytics capabilities and leading the implementation of digital analytics strategies, from planning through execution and ongoing optimization.
- 5+ years of hands-on experience working across a variety of MarTech tools and data sources, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms.
- 5+ years of experience working with digital data sources, such as web analytics, advertising, audience, social, and search data, to drive actionable insights.
- Strong knowledge of AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO.
- Proficiency in Power BI.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Exceptional storytelling and presentation skills, with experience presenting to executive-level stakeholders.
- Strong understanding of digital marketing channels and strategies.
- Ability to work collaboratively with cross-functional teams.
- Excellent communication and interpersonal skills.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Experience in the healthcare industry or with Government Programs and M&R acquisition portal marketing.
- Familiarity with IT metrics and business metrics analysis.
- Consumer acquisition experience marketing.
Preferred Qualifications:
- Knowledge of broker marketing.
- SEO knowledge.
- Healthcare domain knowledge.