Website Content Marketing Specialist

Job Title: Website Content Marketing Specialist

Client: Medical Device Manufacturing Industry

Duration: 1 Year (Possible Extension)

Location: Lafayette, CO 80026

Shift: 1st shift, full time,(4 days/wk onsite)

Role Overview

• Acts as a strategic leader in defining and advancing website content strategy for digital experiences.
• Drives large-scale content transformation across healthcare portfolios, focusing on patient monitoring and airway management.
• Translates clinical, customer, and business insights into high-impact, SEO-optimized digital content.
• Influences cross-functional teams (marketing, UX, SEO, tech, clinical, regulatory) to deliver cohesive and high-performing web experiences.
• Ensures content aligns with brand standards, regulatory requirements, and evolving digital discovery trends (including AI-driven search).

Responsibilities

• Lead large-scale website content transformation initiatives
• Define and implement content architecture (product solution-based journeys)
• Develop long-form, evidence-based healthcare content
• Conduct content gap analysis and recommend improvements
• Establish content governance and multi-channel content strategy
• Optimize website content for SEO and AI-driven discovery
• Collaborate with UX, analytics, and technology teams to enhance user experience
• Design and test website layouts, navigation, and content structures
• Influence stakeholders across functions without direct authority
• Align content with brand voice, editorial standards, and regulatory requirements
• Support global content strategy including localization and governance

Must Have

• Strong experience in website content strategy (enterprise level)
• Expertise in healthcare/clinical content in regulated environments
• Deep understanding of content architecture, UX journeys, and navigation strategy
• Experience leading complex, large-scale digital/content projects
• Strong stakeholder management and influencing skills
• Experience with CMS platforms (Adobe Experience Manager preferred)
• Strong knowledge of SEO strategy and digital content optimization
• Ability to work independently with minimal supervision

Nice to Have

• Experience in website migrations or large-scale restructures
• Understanding of healthcare buyer journeys (HCP, admin, procurement)
• Experience in regulated environments (claims, compliance, approvals)
• Knowledge of AI-driven search and content optimization (LLMs, answer engines)
• Experience in global content governance and localization
• Ability to build messaging frameworks and unified brand narratives

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