Web Metrics Analyst
Iconma
Detroit, MI
JOB DETAILS
SKILLS
Adobe Product Family, Agile Programming Methodologies, Analysis Skills, Campaigns, Computer Science, Customer Conversion, Customer Experience, Customer/Consumer Behavior, Data Analysis, Data Quality, Data Science, Data Visualization, Digital Certificates, Genetics, Google Analytics, HTML (HyperText Markup Language), Health Insurance, Health Plan, Information Technology & Information Systems, JavaScript, Marketing, Metrics, Microsoft Excel, Microsoft PowerPoint, Performance Analysis, Performance Metrics, Performance Testing, Power BI, Project Lifecycle, Reporting Dashboards, Requirements Management, SQL (Structured Query Language), Statistics, Storytelling, Tableau, Technical Analysis, Training Data Sets, Trend Analysis, United States Department of Defense (DoD), User Interface/Experience (UI/UX), Validation Plan, Web Analytics, Web Programming, Web Usability
LOCATION
Detroit, MI
POSTED
11 days ago
Our Client, a Health Insurance company, is looking for a Web Metrics Analyst for their Detroit, MI/Hybrid (Once a week onsite) location.
Responsibilities:
Requirements:
Why Should You Apply?
As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
Responsibilities:
- The Web Metrics Analyst is responsible for transforming quantitative digital data into insights that help create more useful, intuitive, and high performing digital experiences for our members. This role focuses on identifying behavioral trends, analyzing end-to-end funnels, and delivering actionable recommendations aligned to business outcomes.
- Gather, analyze, synthesize, and interpret digital analytics data using Adobe Analytics, or other analytics platforms.
- Develop and maintain user funnels across key digital journeys; analyze drop-off, conversion drivers, behavioral trends, and friction points.
- Proactively identify insights and emerging patterns that highlight opportunities to improve user experience, increase engagement, or drive conversion.
- Build clear, intuitive dashboards and reports that communicate insights, trends, and performance against KPIs.
- Partner with business stakeholders to define success metrics, translate business questions into analytical approaches, and ensure KPIs align with desired outcomes.
- Support measurement strategy and tagging design, ensuring analytics requirements are considered early in the project lifecycle and implemented correctly during development.
- Collaborate with UX, product, development, and marketing teams to validate tagging, optimize data quality, and ensure analytics support ongoing optimization efforts.
- Assist with campaign tracking, test measurement, and performance analysis when needed.
- Minimum three years of digital analytics experience, synthesizing data into actionable insights.
- Strong experience with Excel, PowerPoint, and preferably dashboard tools (PowerBI, Tableau, Adobe Workspace).
- Understanding of web usability, UX principles, and digital experience measurement.
Requirements:
- Experience designing and analyzing user funnels, conversion flows, and multi-step digital journeys.
- Knowledge of campaign tracking, including UTM standards, tagging plans, and validation processes.
- Familiarity with HTML, JavaScript, or web development concepts that support data layer and tagging comprehension.
- Experience working within Agile teams, contributing to refinement, definition of done (DoD), and testing.
- Bachelor’s degree preferred in a relevant field such as Data Science, Computer Science, Statistics, Analytics, Information Systems, or a related quantitative discipline.
- Professional training or certification in a digital analytics platform—Adobe Analytics (ACE), Adobe Customer Journey Analytics, or Google Analytics (GAIQ)—strongly preferred.
- Additional coursework or certifications in digital measurement, experimentation, data visualization, or UX analytics is a plus (e.g., Adobe Target, Optimizely, Tableau/Power BI, SQL fundamentals).
- Digital Behavioral Analysis: Demonstrated experience analyzing user behaviors, identifying trends, and generating insights that influence product or experience decisions.
- Communication & Storytelling: Proven ability to translate complex data into simple, compelling narratives via dashboards, presentations, and written summaries.
- Technical Analytics Expertise: Hands on experience with Adobe Analytics (preferred) or Google Analytics, including experience with segmentation, event tracking, and funnel reports
Why Should You Apply?
- Health Benefits
- Referral Program
- Excellent growth and advancement opportunities
As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
About the Company
I
Iconma
ICONMA is a global information consulting management firm providing Professional Staffing Services and Project-Based Solutions for organizations in a broad range of industries.
- Corporate Headquarters in Troy, Michigan; 20+ locations worldwide.
- Certified Woman-Owned Business Enterprise (WBE); certified by Women’s Business Enterprise National Council, National Women Business Owners Corporation (NWBOC); and California Public Utilities Commission (CPUC).
- Founded in 2000
- 2000+ Employees
The company was founded on the principle that success is derived from delivering high quality service and resources in the most responsive, flexible, and innovative way. ICONMA invests in people and resources with a single goal: To provide our customers with the highest quality service in the most responsive manner. Through its network of offices, ICONMA provides the resources to help clients maintain their competitive advantage.
COMPANY SIZE
2,000 to 2,499 employeesINDUSTRY
Management Consulting Services
EMPLOYEE BENEFITS
401K, Employee Referral Program, Life Insurance
FOUNDED
2000
WEBSITE
https://www.iconma.com/