VP of Marketing - Sports Nutrition
Jobot
Miami, FL
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JOB DETAILS
SALARY
$200,000–$250,000 Per Year
SKILLS
Analysis Skills, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Budgeting, Campaigns, Consumer Packaged Goods, Cost Control, Cross-Functional, Customer Acquisition, Data Analysis, Ecosystems, Entrepreneurship, Expense Allocation, International Marketing, Leadership, Legal, LifeTime Value (LTV), Market Entry Strategy, Marketing, Marketing Objectives, Marketing Plan, Marketing Strategy, Mentoring, Merchandising, Multiplatform/Cross-Platform, Nutrition, Outbound Marketing, Performance Metrics, Product Marketing, Product/Service Launch, Promotional Strategy, Reporting Dashboards, Retail, Retail Construction, Retail Sales, Return on Investment (ROI), Revenue Growth, Sales Operations, Sports, Storytelling, Website Conversion, Wholesale Industry, eCommerce
LOCATION
Miami, FL
POSTED
1 day ago
This Jobot Job is hosted by: Dylan Currier
Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.
Salary: $200,000 - $250,000 per year
A bit about us:
We are a fast-growing sports nutrition brand entering a pivotal growth phase. Following a recent rebrand and multiple new product launches, we are building momentum across retail, distribution, direct-to-consumer, and social channels.
Why join us?
Competitive executive base salary
Performance-based bonus
Comprehensive benefits
Job Details
The VP of Marketing will own the global marketing vision, strategy, and execution across retail, wholesale distribution, DTC, and digital ecosystems. This leader will ensure our recent rebrand translates into market dominance, increased velocity, and measurable revenue growth.
The ideal candidate combines strategic brand leadership with strong analytical capability, has experience in high-growth CPG or sports nutrition environments, and understands how to build cultural relevance while driving commercial results.
Key Responsibilities
Executive Leadership & Strategy
Serve as a core member of the executive team
Develop and execute a comprehensive omnichannel marketing strategy
Align brand positioning with revenue goals and distribution expansion
Translate company growth objectives into actionable marketing plans
Brand & Positioning
Steward and scale the newly launched brand identity
Ensure consistency across packaging, messaging, retail presence, and digital platforms
Lead go-to-market strategy for new product launches
Build brand equity in competitive performance nutrition categories
Retail & Distribution Marketing
Drive sell-through at retail through trade marketing programs, promotions, and merchandising strategy
Support key account growth with retailer-specific campaigns and launch strategies
Partner closely with sales to strengthen distributor relationships and retail velocity
Direct-to-Consumer (DTC) Growth
Lead e-commerce growth strategy across paid media, lifecycle marketing, and conversion optimization
Optimize customer acquisition cost (CAC), retention, and lifetime value (LTV)
Leverage data and analytics to drive scalable digital performance
Social & Community Growth
Oversee organic and paid social strategy across platforms
Expand influencer, ambassador, and athlete partnerships
Build brand storytelling that resonates with performance-driven audiences
Drive community engagement and cultural relevance
Team Leadership
Lead, mentor, and scale a team of six across brand, digital, creative, and social
Establish KPIs and accountability frameworks
Build cross-functional alignment with sales, operations, and product teams
Foster a high-performance, entrepreneurial culture
Data & Performance
Own marketing budget and ROI accountability
Develop dashboards and reporting frameworks to measure brand health and channel performance
Make data-informed decisions to allocate spend across channels effectively
Qualifications
10+ years of progressive marketing leadership experience in sports nutrition, supplements, CPG, or adjacent performance categories
Proven experience leading omnichannel marketing in a growth-stage brand
Strong DTC and performance marketing expertise
Experience driving retail sell-through and trade marketing programs
Demonstrated success leading and developing high-performing teams
Deep understanding of social, influencer, and community-driven marketing
Analytical mindset with strong command of marketing metrics and financial impact
Entrepreneurial spirit with executive presence
Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.
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About the Company
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Jobot
Jobot is on a mission to connect good people with good jobs. By combining AI-powered technology with the expertise of Jobot Pros, our experienced recruiters, we help you find career opportunities that align with your goals and values.
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COMPANY SIZE
100 to 499 employeesINDUSTRY
Staffing/Employment Agencies
FOUNDED
2018
WEBSITE
http://www.jobot.com