VP of Brand

Search Atlas is building the category-defining platform for agentic marketing. We are a $30M+ ARR company with 215 employees, and we are accelerating our position as the platform where AI agents do the marketing work that humans used to do manually.

We are hiring our first VP of Brand to own the most important job in our next chapter: making Search Atlas synonymous with agentic marketing the way Figma owns collaborative design and HubSpot owns inbound marketing.

This is not a “make the logo look nice” role. This is the role that defines how the market thinks about an entirely new category. You will be the architect of our brand narrative, the orchestrator of our founders’ personal brands, and the leader who builds and scales our social, video, PR, and creative teams. You report directly to our co-founders and will have the resources, budget, and authority to hire the team you need.

If you’ve ever wanted to be the person who names a movement and then builds the machine that makes the entire market adopt it, this is that role.

About Search Atlas

Search Atlas is an agentic marketing platform that combines SEO, content, site management, and AI-powered automation into a single system. Our platform serves thousands of businesses, from startups to enterprises, and we are building the future where AI agents handle the execution layer of marketing while humans focus on strategy and creativity.

What makes us different:

• We are category creators, not feature followers. We are defining “agentic marketing” as the next evolution beyond traditional SEO and marketing automation.

• We have a massive community and education ecosystem. Thousands of marketers engage with our content, attend our challenges and summits, and learn through our platform.

• We are founder-led with strong personal brands. Our CEO, Manick Bhan, is an active voice in the marketing and AI space. Our co-founder, Sophia Deluz-Bhan, intends to launch a brand in that space as well. This is a strategic advantage we intend to multiply.

• We are a $30M+ ARR company with 215 employees. This is a company with real revenue, real customers, and real momentum — not a pre-revenue startup hoping to find product-market fit.

What You Will Own

1. Category Creation: Define Agentic Marketing

Your single most important job is to make “agentic marketing” a category that the market recognizes, discusses, and associates with Search Atlas. This means:

• Developing the category narrative, vocabulary, and positioning that the entire industry will adopt.

• Creating the intellectual frameworks (“Search Atlas’s view of the world”) that make agentic marketing legible and inevitable to CMOs, marketing directors, and practitioners.

• Owning the “Point of View” engine: original research, proprietary data reports (e.g., “State of Agentic Marketing”), manifestos, and thought leadership that position Search Atlas as the authority.

• Studying the category-creation playbooks of companies like HubSpot and Drift, and building Search Atlas’s version for our space.

2. Founder-Led Marketing: Orchestrate Our Founders’ Personal Brands

This is not a nice-to-have. It is central to the role. The most capital-efficient growth channel in B2B SaaS today is founder personal brand, and Search Atlas has two founders with enormous potential reach. You will:

• Develop and execute a content strategy for CEO Manick Bhan (technical thought leader, AI/marketing visionary) and co-founder Sophia Deluz-Bhan (brand, culture, and community voice).

• Work directly with a dedicated Brand Strategist & Creator to produce high-quality video, written, and social content from our founders.

• Build a system, not just one-off posts. This means an editorial calendar, content frameworks, recurring formats, ghostwriting support, and a feedback loop that keeps improving reach and engagement.

• Study what the best founder-led brands in SaaS have done — Lovable’s Anton Osika, Figma’s Dylan Field, Linear’s Karri Saarinen — and build a founder brand program that matches or exceeds those benchmarks.

3. Brand & Creative Leadership: Build and Scale the Team

You will lead and grow the entire Brand & Social pillar of our marketing organization. This includes direct and indirect oversight of:

• Social media strategy and execution.

• Video production and content creation.

• Long-form writing and editorial.

• Digital PR, shifting from traditional link building to category narrative PR.

• Creative direction and design across all marketing touchpoints.

• Platform-specific strategies (Reddit, community channels, emerging platforms).

• PR agency relationships.

You will have the authority and budget to evaluate, restructure, and hire to build this team the right way.

4. Brand Systems & Standards

• Own the Search Atlas brand identity, voice, visual language, and guidelines across every touchpoint: product, website, social, events, sales materials, and community.

• Ensure consistency and quality as the company scales.

• Champion design and shareability in product, working cross-functionally with our product and design teams to make Search Atlas outputs inherently shareable.

What Success Looks Like

• “Agentic marketing” is a recognized term in the SEO and marketing technology industry, associated primarily with Search Atlas.

• Our founders have strong, growing personal brands with excellent content strategies that drive measurable awareness and pipeline.

• The Brand & Social team is fully operational and producing at a quality level that competes with Figma, Notion, and the best in tech.

• Search Atlas has name recognition and expertise in the marketing industry.

Required Qualifications

• 10+ years of marketing experience with 5+ years in a brand leadership role (VP of Brand, VP Marketing, or equivalent).

• Proven track record building or significantly evolving a brand at a high-growth technology company.

• Experience building and managing teams of 10+ people across creative, content, social, and/or communications functions.

• Demonstrated ability to develop positioning and messaging that moves markets, not just internal slide decks.

• Strong editorial instincts and writing ability. You should be able to write a compelling op-ed, review a brand video, and give feedback on a social strategy with equal fluency.

• Experience partnering directly with founders or C-suite executives on thought leadership and personal brand.

• Comfort operating as a senior leader in a fast-moving, scaling organization where you are building the plane while flying it.

Strongly Preferred

• Experience at a company that successfully created or defined a category (not just competed in one).

• Background at a design-forward or developer-first company (Figma, Notion, Linear, Canva, Stripe, Webflow, Vercel, or similar).

• Experience with community-led or product-led growth models where brand is a core growth lever, not just an awareness function.

• Understanding of SEO, content marketing, and/or marketing technology. You do not need to be a practitioner, but you need to understand the audience.

• Familiarity with AI and how it is changing marketing workflows. You will be marketing an AI product to marketers who use AI.

• Track record of building a founder-led content program or executive thought leadership engine.

Who You Are

You have held a VP of Brand, or senior brand leadership role at a company known for exceptional brand and marketing execution. You were not just maintaining an existing brand — you were building it, evolving it, or redefining how your company showed up in the market.

The kind of leader we admire:

• Claire Butler (Figma) — Figma’s first business hire and Senior Director of Marketing. Built their entire community-led GTM motion from stealth through monetization. Grew community, events, social, advocacy, education, developer marketing, and brand marketing from zero. The kind of person who understands that brand is a growth lever, not a cost center.

• Krithika Muthukumar (Stripe OpenAI) — Stripe’s first person in marketing, grew with the company from 60 to 7,500+ people over 9 years. Rare combination of technical depth and brand storytelling. Understood that writing was Stripe’s first and most important marketing channel. Now VP Marketing at OpenAI.

• Rachel Hepworth (Notion) — Notion’s first CMO. Previously founded the Growth/Performance Marketing team at Slack and helped take them public. Built Notion’s marketing org to ~70 people. Knows how to scale a PLG brand from cult following to mainstream.

You have built a brand function from early stage. You have named something — a category, a movement, a narrative framework — and watched the market adopt it. You have worked directly with founders to build their public personas. You have led teams that produce work people screenshot, share, and talk about. You operate at the intersection of brand and growth: you understand attribution, pipeline, and revenue even though your primary craft is narrative, positioning, and creative.

Compensation & Benefits

Base Salary: $250,000 – $300,000

Equity: Meaningful equity grant. Details shared during the interview process.

Benefits: Health, dental, vision, 401(k), flexible PTO, remote-first with optional/hybrid SF office access.

Why Search Atlas

• You will define a category. “Agentic marketing” is where “inbound marketing” was in 2008. The person who names it, frames it, and builds the narrative around it will shape the industry for the next decade. That person can be you.

• You will have real resources. This is not a brand-of-one situation. You will inherit a team, have budget to hire, and be backed by co-founders who deeply understand the value of brand.

• You will work with founders who get it. Manick and Sophia are not founders who think brand is a logo. They understand category narrative, personal brand, and community as growth levers. They want a partner, not a vendor.

• You will build on a real business. $30M+ ARR, 215 people, thousands of active customers, a thriving community. This is a company with serious momentum that needs a brand architect to match.