Vice President, Sales

Job Description

The Vice President of Sales leads the strategy and execution of all sales efforts to drive economic impact in the Richmond Region through hotel room night generation. This role is responsible for developing and implementing both short- and long-term sales strategies, establishing performance benchmarks, and ensuring alignment with overall organizational growth objectives.

This leader serves as a key advocate for the destination, building strong relationships across the tourism and hospitality industry while positioning the Richmond Region as a premier destination for conventions, meetings, and sports tourism.

What You’ll Do

• Develop and lead the Sales Department strategy to attract conventions, meetings, and sports events
• Drive hotel room night generation and overall economic impact
• Oversee sales pipeline management, forecasting, and performance analytics
• Establish annual goals, KPIs, and accountability measures for the team
• Manage department budgets, including operational and incentive planning
• Evaluate market segments and identify growth opportunities based on industry trends
• Serve as the primary liaison with hotel partners, industry partners, and the Greater Richmond Convention Center
• Collaborate with Marketing and Visitor Experience teams to align strategy and execution
• Represent the organization with clients, event planners, rights holders, and industry partners
• Lead participation in trade shows, sales missions, client events, and familiarization tours

• Oversee key accounts and major industry bids

   

Leadership & Team Oversight

• Lead and develop a team including sales managers, sports and events professionals, CRM administration, and support staff
• Set performance expectations, coach team members, and manage overall team productivity
• Contribute to hiring, development, and performance management decisions
• Participate as an active member of the senior leadership team

What You Bring

• Bachelor’s degree or equivalent experience
• 8+ years of progressive sales and marketing leadership experience
• Background in destination marketing, tourism, hospitality, or related industry preferred
• Strong leadership, financial management, and strategic planning skills
• Experience managing budgets, teams, and performance metrics
• Ability to build relationships with business, community, and industry leaders
• Excellent communication and presentation skills
• Experience working with senior stakeholders and boards preferred
• Proficiency in CRM systems and Microsoft Office

• CMP or CDME certification preferred

   

Work Environment & Expectations

• Ability to work in a fast-paced, multi-priority environment
• Willingness to travel overnight and attend events, including evenings and weekends
• Represents the organization with professionalism and integrity at all times

Company Description

Richmond Region Tourism is the Region's primary destination marketing organization.  Richmond Region Tourism (RRT) welcomes meeting planners, tournament organizers, tour operators, travel media and leisure travelers to our Region. A nonprofit organization, RRT offers a comprehensive array of information and services to assist the hospitality industry in benefiting from the powerful economic engine that is tourism.  The organization is committed to the principle of Equal Employment Opportunity (“EEO”) and to providing a work environment free from bias, discrimination, or harassment.

Mission

Share a passion for the Richmond Region with the world. 

Vision 

As a thriving community, the Richmond Region is known for being inclusive and welcoming to all.

About Us

As the Region’s destination organization, we are experts who have a deep love for the community in which we live, work, and play. 

We enrich the lives of our residents and visitors by sharing the unique culture and humanity that is the Richmond Region.  

We generate economic prosperity through tourism by attracting conventions, meetings, sports tournaments, and visitors and ensuring that all have an unforgettable experience. 

We enhance the quality of life for the people in our community by supporting the places that make the Richmond Region wonderful.

We strengthen local programs that drive tourism through our Richmond Region Tourism Foundation. 

We do all of this through a lens of diversity, equity and inclusion.

Values

At Richmond Region Tourism, our people are our biggest asset. Our internal cornerstones define our organizational culture and provide a road map for engaging with our community in making the Richmond Region welcoming for all. 

• Passion: Intense enthusiasm for our community and its people
• Inclusiveness: Deep commitment to equity and community engagement to advance, develop and sustain the Region
• Integrity: Dynamic culture built upon trust, honesty, and credibility
• Innovation: Leading-edge work that is rooted in creativity and transformational for the Region
• Stewardship: Ambassadors of our destination’s development, image and reputation
• Courage: Doing the right thing and upholding our values

More information:   https://www.visitrichmondva.com/partners/about/employment/

Benefits

• Hybrid Work Life - ability to work a hybrid schedule which is a blend of in the office and remote work, but must reside in the Richmond Region.
• Medical, Dental and Vision Insurance
• Life Insurance
• Short-term and Long-term Disability Insurance
• 401(K) with Company Match
• Direct Deposit
• Bereavement Leave
• Parental Leave
• Paid Holidays
• Paid Jury Duty
• Paid Parking (downtown Richmond location)
• Vacation and Sick Time 
• Health Savings Account
• Flexible Spending Account