Sr. Research Analyst
US Tech Solutions, Inc.
New York, NY
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JOB DETAILS
SALARY
$27.65–$42 Per Hour
JOB TYPE
Temporary, Contractor, Full-time
SKILLS
Adobe Product Family, Advertising Sales, Analysis Skills, Audience Development, Business-to-Business (B2B) Marketing, Campaigns, Competitive Analysis/Strategy, Create Graphs, Customer/Client Research, Detail Oriented, Entertainment and Media, Field Sales, Leadership, Magnetic Resonance Imaging (MRI), Marketing, Marketing Presentation, Mathematics, Microsoft Excel, Microsoft PowerPoint, Multiplatform/Cross-Platform, Multitasking, Partner Sales, Pivot Tables, Project/Program Management, Quantitative Analysis, Real Estate Development, Sales, Streaming Technology, Team Player, Time Management, comScore
LOCATION
New York, NY
POSTED
27 days ago
Description:
- The Sr. Analyst will be responsible for the reporting and analysis of audience consumption and advertiser impact across linear, streaming, digital and social platforms.
- The Sr. Analyst will work with Insights & Measurement team members to position in a rapidly shifting media landscape.
- This role will also work with leadership on priority ad sales and marketing initiatives across the portfolio.
- Candidates should have a passion for understanding how and why consumers view content across platforms as well as a broader interest in marketing and media.
- Candidates should have experience using research and analytics to develop actionable, data-driven business insights.
Responsibilities:
- Support the Insights & Measurement Team by creating detailed analysis, reports, presentations, and marketing/sales deliverables.
- Utilize both syndicated and first-party research tools to effectively position to internal and external stakeholders.
- Develop property and audience insights to support B2B marketing opportunities
- Demonstrate the benefits and advantages of advertiser investment in content via ad campaigns and sponsorships
- Analyze competitive viewership, spending & marketing patterns
- Collaborate with various stakeholders both inside and outside Ad Sales & Partnerships, including Sales, Marketing, Creative Partnerships, and Program Research to develop holistic data-driven insights and competitive programming
Qualifications:
- 3+ years of relevant experience at a media company, agency, or vendor
- Bachelor’s degree
- Expertise in both Microsoft Excel and PowerPoint (formatting, creating charts/graphs, pivot tables, formulas, etc.)
- Strong quantitative skills, including both analytical abilities as well as media math proficiency
- Ability to distill data from a variety of sources into clear data-driven insights
- Experience working with cross-platform audience measurement systems (e.g., Nielsen, Adobe Analytics, Lake 5, comScore, etc.)
- Knowledge of social platforms, such as Talkwalker, ListenFirst, etc.
- Familiarity with syndicated consumer data sources (e.g., YouGov, MRI-Simmons, etc.)
Desired Characteristics:
- Strategic thinker with a deep interest in and familiarity with media, analytics and/or marketing
- Willingness to learn
- Ability to pivot and adapt quickly to known and unforeseen changes and challenges
- Attention to detail
- Hunger to uncover insights in addition to reporting data
- Broad understanding of the evolving media landscape
- Team player with the ability to deliver on different assignments/projects in a timely manner
- Ability to effectively manage multiple projects and workstreams
- Demonstrates ability to establish and maintain relationships with team and internal/external partners
- Comfortable communicating both verbally and in writing to all levels within the organization.
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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