Sr Marketing Strategy Manager Job

Primary location: Lancaster, Pennsylvania 
Relocation offered: No 
Employment status: Full-Time 
Travel: 11%-25% 
Non-compete: No 

The estimated base salary range for this role is $130,000 - $160,000 per year.  
Individual pay is based upon location, skills and expertise, experience and other relevant factors

​What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package includin medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
• Personal development to grow your career with us based on your strengths and interests.
  A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe. 
• A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results. 

Reporting to the Sr Director, Marketing & eCommerce, the Marketing Strategy Manager will lead and execute marketing strategies that align with AWI’s overall business goals. This role is crucial for driving impactful initiatives and campaigns, from planning to execution, ensuring maximum reach and results. This role will collaborate across teams, initiate go-to-market (GTM) strategies, and optimize the customer journey to achieve business objectives and deliver exceptional customer experiences.   The ideal candidate will be customer focused, results-oriented, and highly self-motivated with a passion for marketing innovation.

What’s in it for you!

• Lead enterprise-level marketing strategies that directly influence business growth and visibility.
• Shape go-to-market direction for new segments, launches, and key initiatives.
• Partner with senior leaders, business units, and creative teams to drive unified marketing success.

What You’ll Do

 Marketing Strategy Development

• Develop and implement marketing strategies that align with business goals, target audiences, and key objectives.
• Lead the marketing strategy for key initiatives and campaigns, ensuring effective execution and measurable outcomes.
• Create and execute go-to-market (GTM) strategies for new market segments, customer verticals, and product launches, ensuring strong market presence and impact.

Collaboration & Stakeholder Management

• Work closely with cross-functional teams, including business units, product management, marketing teams, and sales, to gather insights and requirements for strategy development.
• Partner with marketing teams (digital, creative, analytics, website, etc.) to develop cohesive marketing plans, budgets, KPIs, messaging, and creative concepts.

Customer Journey Optimization

• Map out and optimize the customer journey from awareness to conversion, ensuring a seamless and engaging user experience (UX) across all touchpoints.
• Continuously analyze customer behavior and feedback to improve engagement and conversion rates at each stage of the funnel.

Market Research & Competitive Analysis

• Partner with VP, Corporate & Strategic Development for help to conduct market research, including Voice of the Customer (VOC) studies and competitive analysis, to identify key insights that inform strategy and decision-making.
• Monitor industry trends, emerging opportunities, and threats to stay ahead of market dynamics.

Campaign Planning & Execution

• Collaborate with other teams to develop campaign timelines, budgets, media plan, and execution plans, ensuring efficient resource allocation and timely delivery of results.
• Track and report on campaign performance, adjusting strategies as necessary to optimize results.

Data-Driven Decision Making

• Utilize data and analytics to assess the effectiveness of marketing initiatives and make informed decisions on future strategies.
• Set KPIs for campaigns, measuring key metrics such as customer acquisition, retention, and engagement.

What will make you successful

• Demonstrated experience in developing and executing go-to-market (GTM) strategies for new market segments and product launches.
• Strong analytical skills and the ability to derive insights from data to drive decision-making.
• Deep understanding of customer journey mapping and experience optimization across all touchpoints (online/offline).
• Excellent project management skills, including the ability to manage multiple projects simultaneously and meet deadlines.
• Creative problem-solving abilities with a keen eye for detail in both messaging and visual aspects of campaigns.
• Strong communication skills with the ability to present data-driven insights clearly to senior leadership and other stakeholders.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM platforms (e.g., Salesforce).
• Advanced proficiency in analytics platforms (Google Analytics, Tableau, etc.), data visualization, and performance tracking.
• Expert knowledge of social media platforms and digital marketing channels (SEO, SEM, Meta, content marketing, etc.).

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced marketing certifications (e.g., Digital Marketing, Brand Management) are a plus.
• 8+ years of experience in marketing strategy, product marketing, or brand management, with a proven track record in leading cross-functional initiatives and campaigns.

Why should you join Armstrong World Industries?

Armstrong World Industries (AWI) is an Americas leader in the design and manufacture of innovative interior and exterior architectural applications including ceilings, specialty walls and exterior metal solutions. With approximately $1.4 billion in revenue, AWI has about 3,700 employees and a manufacturing network of 21 facilities in North America.

At home, at work, in healthcare facilities, classrooms, stores, or restaurants, we offer interior solutions that help to enhance comfort, save time, improve building efficiency and overall performance, and create beautiful spaces.

For more than 160 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees.

We are committed to developing new and sustainable architectural solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us.

Our Sustainability Ambition

"Bringing our Purpose to Life" - lead a transformation in the design and building of spaces fit for today and tomorrow.
We are committed to:

• Engaging a diverse, purpose-driven workforce;
• Transforming buildings from structures that shelter into structures that serve and preserve the health and well-being of people and planet;
• Pursuing sustainable, innovative solutions for spaces where we live, work, learn heal and play;
• Being a catalyst for change with all of our stakeholders; and
• Making a positive difference in the environments and communities we impact.

About the location (Lancaster PA)

Lancaster, PA. A great central location in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC, and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, great shopping, entertainment venues and restaurants.

Armstrong is committed to engaging a diverse, purpose-driven workforce.  As part of our dedication to diversity, AWI is committed to Equal Employment Opportunity and all qualified applicants receive consideration for employment without regard for race, sex, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at by email at  and let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Come and build your future with us and apply today!

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