Sr. Director / VP
Comscore
NYC, NY
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JOB DETAILS
SALARY
$175,000–$225,000 Per Year
LOCATION
NYC, NY
POSTED
27 days ago
Location: New York Highly Preferred
About This Role:
The Vice President of Sales/Senior Director , Local Broadcast is a senior individual contributor responsible for driving revenue growth, contract renewals, and expanded adoption of Comscore’s measurement currency across major broadcast groups and local television stations. This role owns a portfolio of strategic accounts and new business, serving as the primary executive-level relationship manager and trusted advisor. Comscore is seeking an accomplished sales leader with experience in media across linear, CTV, and digital platforms. The VP will secure renewals, identify upsell opportunities, and advance adoption of cross-platform measurement solutions by aligning Comscore’s offerings to each Account’s business objectives. A strong understanding of local measurement and the evolving media ecosystem is essential. This role requires executive presence, strategic thinking, and the ability to independently lead complex accounts—coordinating internal resources, influencing senior stakeholders, and driving and growing revenue outcomes.
What You'll Do:
+ Own and grow a portfolio of strategic local broadcast and station group accounts, serving as the primary point of accountability for revenue, renewals, and client satisfaction
+ Secure contract renewals through consistent, year-round engagement with key stakeholders and proactive value delivery
+ Identify and execute upsell opportunities across existing and new Comscore products, with emphasis on cross-platform, digital and local measurement solutions
+ Develop a deep understanding of each client’s business, organizational structure, and measurement needs to position Comscore as a long-term strategic partner
+ Build and maintain trusted relationships with C-suite executives, research leaders, station GMs, Directors of Sales, and sales teams at both corporate and market levels
+ Demonstrate strong product expertise and take ownership of ongoing education across Comscore’s solutions, tools, and roadmap
+ Lead account strategy and coordination across internal teams, including Account Management, Product, Product Marketing, and other cross-functional partners, to support sales motions and solve client challenges
+ Maintain an accurate, up-to-date sales pipeline in Salesforce and confidently represent account status, forecasts, and risks in internal sales discussions
+ Communicate regularly with clients via email, video conference, and in-person meetings to ensure alignment, momentum, and executive visibility
What You'll Need:
+ 7+ years of demonstrated success in television, digital, or cross-platform media sales; agency buying; or media research, with local market experience strongly preferred
+ Proven ability to operate as a senior individual contributor with full ownership of complex, high-value accounts
+ Strong understanding of media research and how measurement insights drive business outcomes for local broadcasters
+ Strategic, consultative seller with strong negotiation skills and executive-level communication abilities
+ Analytical and organized, with the ability to translate data into clear, compelling value propositions for clients
+ Excellent interpersonal and relationship-building skills across large, matrixed client organizations
+ Self-motivated, results-driven mindset with a track record of exceeding targets
+ Willingness and ability to travel regularly to meet with clients
+ Proficiency in Salesforce and Microsoft Office applications
+ Location: NY preferred.
+ Compensation: $175K - $225K Total Comp; Commensurate with Experience
About Comscore
At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.
EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.
To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.
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Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference.
About the Company
C
Comscore
comScore, Inc. is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere.
comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale.
This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively.
Our mission is to deliver the most precise understanding of audiences, brands and consumers everywhere. Content today is viewed anytime, anywhere. Our expertise in unifying billions of pieces of proprietary data, encompassing digital, TV, movie screens and demographic information with the behavior of millions of consumers. Our massive, unparalleled data sources are the foundation for our products and enable us to provide precise measurement and insights at massive scale.
With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement.
comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale.
This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively.
Our mission is to deliver the most precise understanding of audiences, brands and consumers everywhere. Content today is viewed anytime, anywhere. Our expertise in unifying billions of pieces of proprietary data, encompassing digital, TV, movie screens and demographic information with the behavior of millions of consumers. Our massive, unparalleled data sources are the foundation for our products and enable us to provide precise measurement and insights at massive scale.
With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement.
COMPANY SIZE
1,000 to 1,499 employeesINDUSTRY
Advertising and PR Services
FOUNDED
1999
WEBSITE
http://www.comscore.com/Career