Sr. Digital Marketing Analyst

United Site Services is the industry leader in comprehensive site services, committed to creating partnerships that help enable our customers’ project and event success. Our deep industry expertise, excellence in process management, and dedication to corporate responsibility are pillars of our value proposition; each supported by tangible, best-practice programs.

Our success is fueled by the dedication and collaboration of our diverse team, which includes field technicians, customer care representatives, sales professionals, and functional experts. Each member of our team plays a vital role in ensuring a seamless and reliable experience for our customers.

By joining United Site Services, you will be part of an organization that values continuous improvement, teamwork, and excellence in every aspect of our business.

• Analyze omni-channel marketing performance—including website traffic, paid and organic search, email, and social media—to generate clear, actionable insights that drive efficient, scalable new-business growth.
• Develop test-and-learn strategies to identify opportunities and behaviors that improve engagement, raise conversion rates, and increase average order value.
• Implement, deploy, and monitor ad-level tracking by applying appropriate tracking mechanisms to creative assets prior to vendor delivery; continuously analyze tracked performance and report insights, optimization opportunities, and recommendations to the Campaigns Manager.
• Create and maintain dashboards and reports to track key performance indicators (KPIs) and measure the success of marketing initiatives.
• Manage keyword research and monitor search rankings and organic conversion performance—while also optimizing for Answer Engine Optimization (AEO) and large-language-model (LLM) discoverability.
• Inform content marketing strategies through comprehensive evaluation of all content initiatives, including blogs, videos, and other key assets.
• Conduct market research to identify trends and opportunities and stay informed about industry best practices.
• Work closely with cross-functional teams, including sales, support, and engineering to ensure marketing initiatives align with overall business objectives.
• Partner with our IT Business Relationship Manager to ensure proper data hygiene and data governance, as well as optimal integrations with CRM, web analytics, ad platforms and internal databases.

SUPERVISORY RESPONSIBILITIES

This position does not have direct supervisory responsibilities.

QUALIFICATIONS

ADDITIONAL KNOWLEDGE, SKILLS, AND ABILITIES

• Proven experience as a digital marketing analyst or in a similar analytical role
• Proficiency in data analysis tools and platforms, such as Google Analytics, Google AdWords / SA360, Facebook Ads Manager, and SEO tools
• Strong analytical and problem-solving skills
• Excellent communication and presentation abilities
• Familiarity with industry trends and digital marketing best practices
• Attention to detail and the ability to work independently as well as part of a team
• Certifications in digital marketing, analytics, or related fields are a plus

PHYSICAL REQUIREMENTS

All full-time employees working an average of 30 hours or more per week are eligible for the following benefits:

• Holiday & Paid Time Off (pro-rated for Part-Time employees)
• Medical/Pharmacy
• Dental
• Vision
• Employer-Paid Short-Term Disability
• Employer-Paid Employee Basic Life & Accidental Death and Dismemberment
• Voluntary Employee Life & Accidental Death and Dismemberment
• Voluntary Spousal Life
• Voluntary Dependent Life
• Hospital Indemnity, Accident and Critical Illness
• Commuter/Transit Account
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Health Savings Account 
• 401(k) with employer match
• Employer-Paid Employee Assistance Program (EAP)
• Employee Discounts

Some positions may require secure site access and/or domestic air travel. All candidates for positions which require secure site access and/or domestic air travel must possess an acceptable form of identification to comply with state and federal regulations, such as REAL ID-compliant driver’s license or state ID, or U.S. passport. This statement is not intended to require documentation beyond what is acceptable under the federal I-9 form process administered by the U.S. Citizenship and Immigration Services (USCIS); and should not be construed as creating additional employment eligibility verification requirements.

United Site Services is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation , gender identity , age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers.