Sr. Client Marketing Manager, Buyer & Seller Programs role
Axelon Services Corporation
Austin, TX
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JOB DETAILS
SKILLS
Analysis Skills, Brokerage, Business Growth, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Business-to-Consumer (B2C) Marketing, Campaigns, Cross-Functional, Customer Acquisition, Customer Experience, Customer Relations, Customer Relationship Management (CRM), Customer Satisfaction, Customer Support/Service, Demand Generation, Improvement Metrics, Lead Generation, Leadership, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Plan, Marketing Strategy, Metrics, Outbound Marketing, Performance Analysis, Performance Management, Performance Metrics, Performance Tuning/Optimization, Product Programs, Product Strategy, Product Support, Product/Service Launch, Purchasing/Procurement, Real Estate, Real Estate Sales, Sales, Storytelling, Target Marketing, Webinar, Website Conversion
LOCATION
Austin, TX
POSTED
12 days ago
Summary:
- Responsible for planning and executing marketing initiatives to drive engagement and lead conversion for homebuyers and sellers.
- Work cross-functionally with Product, Sales, Customer Success, and Demand Generation teams to implement marketing programs.
- Focus on executing key marketing cycles, optimizing programs for performance, and driving measurable impact for real estate professionals and the buyers and sellers they serve.
Responsibilities:
- Lead and support client marketing cycles for Listing/Seller initiatives, driving targeted campaigns that generate high-quality seller leads.
- Lead and support client marketing cycles for Buyer initiatives, leveraging lead-generation products and strategies to grow quality buyer leads.
- Execute client webinars and educational programs, from content planning to driving attendance through targeted marketing campaigns.
- Partner cross-functionally to support product launches and programs that align consumer experiences with client-facing products.
- Optimize client and consumer journeys to create seamless and high-impact touchpoints between buyers, sellers, and real estate professionals.
- Collaborate with Demand Generation, Sales, and Product teams to ensure alignment across all marketing efforts, improving conversion rates and customer satisfaction.
- Analyze program performance, track KPIs, and use data to refine and optimize future marketing strategies.
Requirements:
- 8 years of experience in B2B or B2B2C marketing, with a focus on lead generation, customer engagement, or lifecycle marketing.
- Bachelor's degree or equivalent experience.
- Proven ability to develop and execute marketing programs that drive customer acquisition, engagement, and retention.
- 4 years of experience in real estate, proptech, fintech, or a related industry, with a deep understanding of buyer and seller dynamics.
Required Skills:
- Strong analytical skills and experience using data to optimize marketing programs and improve performance metrics.
- Exceptional communication and storytelling abilities, with a knack for crafting compelling messaging that resonates with customers.
- Experience working cross-functionally with Sales, Product, and Customer Success teams to execute high-impact marketing initiatives.
Preferred Skills:
- Experience launching and scaling marketing programs that connect consumers with professionals in a marketplace or platform-based business.
- Experience working with CRM and marketing automation tools.
- Experience leading initiatives that improved customer NPS scores, lead conversion rates, or engagement metrics.
- Passion for real estate and a strong understanding of how agents and brokers grow their businesses.
About the Company
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