Spirits Sales Rep - Boston

Job Title: Spirits Sales Representative
Reports To: Spirits Area Sales Manager (ASM) + MA Brand Manager
Location: Boston, MA
FLSA: Exempt, Salaried, Full-Time, Monthly Commissions
Schedule: Monday - Friday 8am -5pm plus availability evenings and weekends on occasion
Pay Range: $50,000 - $69,000 base annual salary + commissions

Position Summary:
The Spirits Sales Representative is responsible for driving sales and brand awareness of the company’s spirits portfolio across the assigned territory. This role requires building strong relationships with retail and on-premise accounts, educating customers on products, and executing strategic sales initiatives. The ideal candidate is passionate about the spirits industry, results-driven, and able to represent the brand with professionalism and expertise.

Key Responsibilities:

• Develop and execute sales strategies to grow volume, market share, and profitability within the territory
• Successful sale, distribution, and placement of all products in on-premise and off-premise accounts
• Identify new business opportunities and build relationships with key decision-makers in existing and potential accounts
• Conduct promotions in accounts on a regular basis and when required
• Provide market feedback to the Spirits ASM on competitive activity, customer needs, and emerging trends
• Organize and execute POS materials at all accounts, properly merchandising with permanent and paper POS
• Handle customer inquiries in a timely and professional manner
• Maintain a regular schedule of weekly appointments with accounts in assigned territory
• Assist in the development and expansion of the entire Craft MA portfolio
• Support general sales team to field and follow up on leads, consult on beverage programs, and be available for supplemental tasting appointments and product information
• Execute specific programs and work with supplier brands, as assigned
• Maintain accurate records of sales activity, account information, and performance metrics in company systems
• Achieve or exceed individual monthly and quarterly sales targets and contribute to overall team objectives.
• Other duties as assigned

Qualifications + Requirements:

• Minimum 2 years of sales experience in beverage industry, specifically with spirits and wine
• BA/BS in Business Administration or related, preferred
• WSET Spirits, Level 2 or willingness to achieve
• Strong knowledge of spirits, cocktails, and the alcohol beverage market
• Excellent communication, presentation, and interpersonal skills
• Proven ability to build and maintain customer relationships
• Self-motivated, organized, and able to manage a territory independently
• Valid driver’s license and reliable transportation required

Core Competencies:

• Sales and Negotiation Skills
• Product Knowledge and Brand Representation
• Customer Relationship Management
• Territory Planning and Organization
• Communication and Presentation Skills
• Adaptability and Problem Solving

Physical Demands + Work Environment:

• Frequent travel within the assigned territory
• Ability to lift and carry up to 30 lbs for product sampling and merchandising
• Extended periods of standing and walking during store visits and events
• Exposure to seasonal weather conditions while traveling from account to account

EEO Statement: 

Craft Massachusetts, an entity of Sheehan Family Companies, is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.