Softlines Marketing Coordinator

At Blain’s Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career & enjoy a positive balance.

As a family-owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a Forbes Best Employer for seven consecutive years!

• Associates hired into a full-time role will become eligible for the following benefits effective their 91st day of full-time employment: Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary
• Benefits, Identity Theft Protection, Pet Insurance, Etc.
• All major Holidays & Birthday off
• Advanced Leadership Training Programs: build the skills to grow your career
• Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
• Internal recognition programs that support an engaged workplace
• 401(K) with company match

• Base pay between $20.00 - $24.00

*The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.

Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain’s Farm & Fleet position description for accurate pay range information.

The Softlines Marketing and Web Coordinator is responsible for coordinating the loading and management of CGP event data, apparel, footwear, and accessory samples for marketing and web purposes. This includes overseeing the marketing process for these categories, ensuring the accurate and timely data loads for online content, promotions, and product visibility. The coordinator will collaborate with cross-functional teams to ensure product information, imagery, and marketing materials are correctly represented on the website and support digital campaigns. This role plays a key part in ensuring seamless execution of softlines marketing initiatives and web merchandising strategies.

• Liaison between merchant and marketing partners. Develop rapport and relationships with vendors, directors, and coworkers.
• Prioritize web and print communication for timely marketing strategies.
• Track promotional materials by coordinating requirements with marketing department, buyers, vendor and administrative support staff with the goal of hitting marketing due dates.
• Maintain administrative continuity of work operations by documenting and communicating needed actions to management.
• Communicate irregularities, create, review and implement “best practice” systems.
• Develop up-to-date reporting procedures to analyze operating practices.
• Responsible for development and maintenance of marketing material warehouse and donation procurement.
• Secure samples from vendors or stores
• Maintain advertising, CGP, Manager meeting, and Seminar calendars and make sure team is aware of all due dates concerning above.
• Perform other duties as assigned.
• Assist with Manager Meetings and divisional seminars when applicable.

• 2 - 3 years administrative assistant experience
• 2 – 3 years of retail experience is preferred
• Possess a valid driver’s license
• Understanding of softlines categories, including apparel, footwear, and accessories.
• Familiarity with content management systems (CMS) and web merchandising tools.
• Understanding of CGP event/systems loads and product data management.
• Awareness of digital marketing trends and e-commerce best practices

Blain Supply, Inc and Blain’s Farm and Fleet (collectively “Blain’s”) is proud to be an Equal Opportunity Employer. We recognize the importance of diversity and creating an inclusive culture in order to leverage the skills and talents of all people to the mutual advantage of each individual and the organization. Blain’s does not discriminate against applicants or employees on the basis of race, religion, color, sex (including pregnancy and sexual harassment), sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, or any applicable legally protected status. Our goal is to continue to be recognized as an employer of choice and we have received Forbes Best Mid-Sized company to work for an unprecedented 7 years in a row.