Social Media Manager

Social Media Manager

Salary: $53,000.00 - $63,000.00 Annually

Location: Honolulu, Hawaii

Job Type: Staff - Regular Full Time Exempt

Remote Employment:

Job Number: 02654

Closing:

Department: Office of University Communications

Hawai‘i Pacific University is designated as an Alaskan Native and Native Hawaiian (ANNH) Serving Institution by the US Department of Education. As such, we strive for accurate displays of the Hawaiian language in all our institutional materials. This includes the appropriate use of diacritical marks such as the ‘okina and kahako. Unfortunately, at times external vendors and other third-party technology integrations do not support the use of these characters. Mahalo for your understanding.

Description

Job Summary:

The Social Media Manager leads Hawai‘i Pacific University's organic social media strategy, content development, and digital engagement across all major platforms. This position supervises student content creators and manages a student social media lab to produce compelling short-form video, photography, and multimedia storytelling that reflects HPU's mission, values, and campus life. The Manager develops an editorial content calendar, monitors trends, publishes content, and tracks analytics to support strategic audience growth and community engagement. Occasional evening and weekend shifts may be required to cover special events.

Location: Position is located at Harbor Court (55 Merchant Street, Honolulu, HI 96813) with obligations for some travel across the island to cover HPU related events.

Qualifications:

Minimum Qualifications:

• Bachelor's degree in communications, marketing, journalism, media, English, public relations, or related field, or equivalent combination of relevant full-time (or equivalent part-time) work and educational experience

• 5+ years of professional experience managing social media platforms and producing original digital content

• Demonstrated experience creating short-form video content for TikTok, Instagram Reels, and YouTube Shorts

• Experience with social media scheduling, community management, and analytics tools

• Excellent written and verbal communication skills

• Proficiency in Microsoft Office Suite (e.g., Word, Teams, SharePoint)

Desired Qualifications:

• Master's degree in a relevant field

• Experience managing social media in higher education, youth media, or brand storytelling contexts

• Fluency with Adobe Creative Suite or mobile video editing applications (e.g., Premiere, CapCut, Final Cut Pro)

• Familiarity with social media publishing and monitoring platforms

• Ability to conceptualize, produce, and manage engaging social content aligned with the HPU brand

• Experience supervising, mentoring, or managing student workers, interns, or creative teams

• Ability to analyze performance metrics and prepare regular reporting

• Strong time management, organization, and attention to detail

Other Qualifications:

• Candidates must be legally authorized to work in the United States. Visa sponsorship and relocation allowance is not available for this position.

• This position may be considered an essential position with report-to-work obligations depending on the type of emergency, campus closure, or evacuation.

• Must meet training and background check qualifications and comply with the Protection of Minors policy.

• Upon hire, candidate must have reliable personal transportation to facilitate travel between/to all HPU worksites and other locations as required by the position. This includes a valid driver's license and a personal vehicle that is legally registered and insured.

• Successful candidate will be able to work in an environment that utilizes excellent time and stress management skills.

Key Responsibilities/Essential Job Functions:

1. Social media management and content creation (50%)

• Develop and oversee a social media content calendar in alignment with university priorities and strategic communication goals

• Produce short-form video content and multimedia storytelling for TikTok, Instagram, YouTube, and other platforms

• Manage posting, scheduling, community engagement, and responses to comments, tags, and DMs

• Monitor social trends and identify opportunities for proactive engagement and storytelling

• Develop KPIs for growth and provide regular analytics reporting to track performance

2. Student social media lab supervision (40%)

• Recruit, train, supervise, and evaluate student content creators, interns, and volunteers

• Lead student production teams at on-campus events, athletic games, and storytelling opportunities

• Coach students on brand voice, editorial standards, content production, and digital best practices

• Assign tasks, manage deadlines, and ensure quality control for student-produced work

3. Collaboration and brand consistency (10%)

• Collaborate with Marketing & Communications staff, academic programs, student life, athletics, and alumni relations to support university initiatives

• Ensure consistent editorial voice, brand alignment, and accessibility standards across platforms

• Coordinate with digital advertising team while focusing primarily on organic content strategy

• Perform other related duties as assigned

This description is not designed to list all activities, duties or responsibilities which may be required for this job. Other duties, responsibilities and activities may be assigned at any time.

Hawaii Pacific University is an Equal Opportunity Employer committed to fostering a diverse, equitable environment in which faculty and staff can excel irrespective of race, color, national origin, sex, disability, age, genetic information, sexual orientation, gender identity/expression, marital status, or any other protected class covered by state and federal law. Hawaii Pacific University encourages applications from veterans and individuals with disabilities. A pre-employment background investigation is performed on candidates selected for employment.

To apply, visit https://apptrkr.com/6855725

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