Senior Product Manager, Identity
Best Buy
Minneapolis, Minnesota
As the Sr. Product Manager of Identity, you will lead the strategy, development, and execution of privacy-safe identity solutions and robust tagging frameworks across Best Buy's Retail Media Network, onsite and offsite. This role ensures accurate data capture to enable campaign attribution and audience insights while maintaining compliance, trust, and scalability in a rapidly evolving regulatory and technology landscape. You'll collaborate with engineering, legal, analytics, privacy, and compliance teams to define standards for identity resolution, consent management, and media instrumentation. Your work will improve the precision of ad delivery, enhance our audiences, create more accurate measurement, and establish privacy-first innovation.
What You'll Do
- Own the company-wide roadmap to improve identity resolution, consent management, and tagging infrastructure.
- Lead programs to improve identity resolution through both resolved and probabilistic identity to establish an unrivaled retail media identity graph.
- Define and implement privacy-safe tagging and beaconing strategies and solutions to support onsite and offsite signal capture.
- Collaborate with engineering and legal teams to operationalize privacy policies and ensure compliance with regulations (e.g., GDPR, CCPA).
- Ensure data quality and signal integrity through rigorous QA processes and monitoring systems.
- Evaluate and integrate third-party identity, privacy, and tagging platforms
- St
About the Company
Best Buy
Energetic teams. Fun atmosphere. Exciting opportunities.
That’s what you’ll find at Best Buy. Care to join us?
You can feel the energy here. And we’re not talking about the hum of electronics (there’s that, too). We’re talking about people.
Best Buy employees are friendly, enthusiastic and willing to help you succeed. Sure, we’re a big company — the world’s largest consumer electronics retailer — but that doesn’t stop us from having fun while doing what we love: bringing technology into people’s lives in meaningful ways.
When you join our team, we consider you part of our Best Buy family. And what you do here every day will support our goal to make people’s lives better, easier and more enjoyable through the great products we sell.
So if you’d like using your talents to help improve people’s lives, bring it! We’d love to have your energy here.