Senior Marketo Email Engineer

Do you know how to turn Marketo-powered emails into measurable impact? EPAM is looking for an experienced Email Marketing Specialist with deep Marketo expertise to support a leading global travel client. In this role, you’ll audit and optimize existing email programs, design scalable, high-performing templates, and build automation that drives personalized, timely campaigns. You’ll partner closely with marketing and technical teams to streamline processes, improve performance, and ensure best-in-class execution. If you’re passionate about email strategy, marketing automation, and making complex systems work beautifully, this role is for you.

Responsibilities

• Audit and enhance existing email marketing processes to identify opportunities for optimization and increased efficiency

• Design, build, and maintain strategic email templates within Marketo, ensuring consistency with brand guidelines and campaign objectives

• Align email templates and foundational Marketo programs with tokenized assets for scalable, personalized communications

• Set up and manage automation and AI-driven capabilities to dynamically populate email templates, reducing manual intervention

• Collaborate with stakeholders to implement and optimize workflows using tools such as Workato and Jira (experience with these platforms is a plus)

• Monitor email campaign performance, deliverability, and data quality, providing actionable insights and recommendations

• Maintain comprehensive documentation of processes, templates, and best practices to support ongoing team enablement

Requirements

• Proven hands-on experience with Marketo, including email template creation, program setup, and process auditing

• Proficiency with Velocity scripting in Adobe Marketo Engage

• Strong understanding of email marketing best practices, deliverability, and personalization strategies

• Experience aligning email templates and Marketo programs with tokenized assets for dynamic content delivery

• Demonstrated ability to implement automation and AI-driven solutions for email marketing (Workato and Jira experience preferred)

• Excellent analytical skills, with the ability to interpret campaign data and optimize for performance

• Strong communication and collaboration skills, with experience working in cross-functional teams

• Detail-oriented, organized, and proactive in identifying and solving challenges

We offer/Benefits

• Medical, Dental and Vision Insurance (Subsidized)

• Health Savings Account

• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

• Short-Term and Long-Term Disability (Company Provided)

• Life and AD&D Insurance (Company Provided)

• Employee Assistance Program

• Unlimited access to LinkedIn learning solutions

• Matched 401(k) Retirement Savings Plan

• Paid Time Off

• Legal Plan and Identity Theft Protection

• Accident Insurance

• Employee Discounts

• Pet Insurance

• Employee Stock Purchase Program

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.